B-Brain Summary

Contracted ARR is £3.5m; 16 renewals worth £735k at renewal prices fall by 7 Jan 2027; CRM ARR exceeds the invoiced run rate by £389k; BB-Demo judges 8 accounts At risk and 20 on Watch.

Contracted ARR: £3.5m on signed order forms, against CRM ARR of £3.9m and an invoiced run rate of £3.5m.

Reconciliation: CRM exceeds invoiced by £389k, with £173k unexplained. Five churned organisations still at CRM stage customer, a Brackwell Freight Ltd duplicate and four CRM deal amounts explain the rest.

Renewals: 16 fall between 9 Oct 2026 and 7 Jan 2027, worth £698k today and £735k at renewal prices.

Statuses, BB-Demo's judgement: 8 At risk, 20 Watch, 34 Healthy, 6 Growing, 2 Win-back, 90 Lost, 65 Prospect. 34 organisations carry a hard signal, and debtors total £252k.

• Brackwell Freight Ltd: the renewal on 1 Dec 2026 meets falling usage and a departed champion.
• Veldmaat Payments: BB-Demo's £5,000 over-billing blocks renewal talk.
• Clonvara Insurance Services: the Growth term ends 31 Oct 2026 after the champion's deactivation.

AI · claude-opus-5-5 · 14 Oct 2026

37 calls are booked for the next seven days, with four renewal accounts on 12 Oct 2026. 207 next steps are marked this week, and 9 debtor invoices total £252k, including Veldmaat Payments' disputed £12k.

Booked calls: 37 fall in the next seven days. The 12 listed are all on 12 Oct 2026, six of them with prospects.

• Renewals: Brackwell Freight Ltd and Brinkerhof Distributie (At risk), Pentreath Cold Chain and Harrowden Foods (Watch).

Next steps: 207 of 221 are marked this week. The listed ones fell due on 9 Oct 2026.

• Daniel Okafor: quiet-seat view to Vellacott Payments.
• Tom Ashdown: take the Fenmoor Specialty Underwriting expansion before the 14 Oct 2026 call.
• Marcus Bell: written value case to Kenmure Business Telecom.
• Lewis Kerr: one renewal figure for Kingdon Diagnostics before 14 Oct 2026.
• Tom Ashdown: one confirmed renewal figure to Brimscombe Energy.

Debtors: 9 invoices, £252k. Veldmaat Payments' £12k is disputed and 65 days overdue.

AI · claude-opus-5-5 · 14 Oct 2026

32 calls with 30 organisations in the 10 days to 9 Oct 2026: 18 positive, 13 mixed and 1 neutral. Renewal calls turned on value and seats, and new deals on security and privacy review.

• Copperwick Logistics, QBR, 9 Oct Copperwick Logistics' CFO asked for a one-page ROI before any renewal talk.
• Kaltenbrunn Medizintechnik, QBR, 8 Oct Kaltenbrunn Medizintechnik's CFO questioned paying for licences that are not in use and wants a named plan.
• Brackwell Freight Ltd, QBR, 30 Sep Brackwell Freight Ltd's Finance Director will not agree any increase at renewal without a line-by-line reason.
• Brimscombe Energy, renewal, 1 Oct Brimscombe Energy moves to the new price list at renewal and is still owed the written figures.
• Brenneck Pay, negotiation, 5 Oct Brenneck Pay's COO will not sign the Enterprise expansion until security and procurement conclude.
• Wendover Kast Insurance Group, proposal, 30 Sep Wendover Kast Insurance Group put the security review first and asked for a reference.
• Willet Creek Senior Living, proposal, 2 Oct Willet Creek Senior Living will not sign the Enterprise proposal before privacy and security approve.
• Quarrington Care Network, proposal, 2 Oct Quarrington Care Network's expansion waits on a privacy and security review.
• Fothergill Brice, proposal, 5 Oct Fothergill Brice is ready to proceed at Growth, with the security review and order form still to come.
• Quintrell Lending, discovery, 6 Oct Quintrell Lending wants an auditable trail under FCA rules, and the subscription figure is unconfirmed.
• Lornefield Pensions Administration, win-back, 6 Oct Lornefield Pensions Administration is open to a win-back, but no budget is committed without group sign-off.
• Brazos Point Physical Therapy, proposal, 9 Oct Brazos Point Physical Therapy heard figures and terms that do not match the price book, so the order form needs checking.
• Ardcarne Life Assurance, kickoff, 6 Oct Ardcarne Life Assurance began Enterprise with its Chief Data Officer watching early usage closely.
• Ellerby Dental Group, check-in, 5 Oct Ellerby Dental Group was offered an on-site training day after use stayed with about ten core people.

AI · claude-opus-5-5 · 14 Oct 2026

225 next steps are open, 207 due this week. The first ten, all due 9 Oct 2026, are value cases and renewal figures for finance buyers, expansion steps at Fenmoor Specialty Underwriting and Penwortham Mutual, and freshness and seat checks.

225 next steps are open: 207 this week, 9 within two weeks, 8 this month, 1 this quarter. All shown fall due 9 Oct 2026.

• Daniel Okafor: quiet-seat view to Tomasz Wiśniewski, Vellacott Payments.
• Tom Ashdown: Fenmoor Specialty Underwriting add-on schedule before the 14 Oct 2026 call.
• Marcus Bell: value case to Robert Lindsay, Kenmure Business Telecom.
• Matteo Ricci: user reconciliation to Thomas Schumacher, Kaltenbrunn Medizintechnik.
• Hollie Grieve: freshness credit check to Natasha Pryor, Hollowmere Care Group.
• Tom Ashdown: one renewal figure to Brimscombe Energy before 29 Oct 2026.
• Lewis Kerr: settled figure to Graeme Charlton, Kingdon Diagnostics, before 14 Oct 2026.
• Matteo Ricci: connector and user amendment call with Phil Catterall, Penwortham Mutual.
• Marcus Bell: value case to Mats Eklund, Lindqvarn Retail, for 15 Oct 2026.
• Amara Obi: costed value case for Steven Holroyd, Thackwray Logistics.

Fifteen more list owners only, including saves at Dunholm Precision and Brinkerhof Distributie, both at risk.

AI · claude-opus-5-5 · 14 Oct 2026

34 organisations carry a hard signal. BB-Demo judges the first six At risk, led by Brackwell Freight Ltd. Renewal price rises and departed champions are the most common threats.

• Brackwell Freight Ltd: price rise at the 1 Dec 2026 renewal, falling users, departed champion, one admin, flat indexing.

• Dunholm Precision: champion gone, Nathan Booth the only admin, duplicate CRM record.

• Clonvara Insurance Services: price rise, champion deactivated, one admin; term ends 31 Oct 2026.

• Veldmaat Payments: price rise plus an overdue, disputed invoice caused by BB-Demo's over-billing.

• Carnmoor Fleet Leasing: users down, indexing flat; next term signed down to Starter.

• Hollins Tarrant: users down and indexing flat before the 4 Jan 2027 renewal.

• Brimscombe Energy, Kingdon Diagnostics: renewal price rises meeting value challenges from finance.

• Lindqvarn Retail, Thackwray Logistics: champion gone; renewals later, value case at stake.

The next 20 carry one or two signals, mostly a price rise or a departed champion; Lornefield Pensions Administration is Lost.

AI · claude-opus-5-5 · 14 Oct 2026

16 renewals fall by 7 Jan 2027, worth £698k today and £735k at renewal prices. Brackwell Freight Ltd and Carnmoor Fleet Leasing show the steepest falls in active users, and Clonvara Insurance Services is the first at risk renewal, on 1 Nov 2026.

16 renewals, 2026-10-09 to 2027-01-07: £698k today, £735k at renewal.

Statuses are BB-Demo's judgement; eight await assessment.

Hollins Tarrant, 2027-01-04, £20k to £22k: at risk.

Brackwell Freight Ltd, 2026-12-01, £44k to £50k: users -52%, champion left, increase rejected.

Carnmoor Fleet Leasing, 2026-12-02, £42k to £50k: signed as Starter at £22k; users -35%.

Clonvara Insurance Services, 2026-11-01, £47k to £50k: champion's user deactivated, one admin.

Dunholm Precision, 2026-12-01, £51k to £50k: buyer refuses more; one admin.

Veldmaat Payments, 2027-01-05, £45k to £50k: at risk.

Fulford Ings Software, 2026-10-20, £20k to £22k: Watch.

Brinkerhof Distributie, 2026-11-24, £48k to £50k: value questioned, fewer users sought.

Silverbeck Energy Services, 2026-12-01, £20k to £22k: Watch.

Pentreath Cold Chain, 2026-12-28, £48k to £50k: finance director doubts value.

Quaystead Marine Services, 2027-01-01, £20k to £22k: Watch.

Harrowden Foods, 2027-01-05, £58k to £50k: Watch.

Kingdon Diagnostics, 2027-01-06, £119k to £125k: CFO wants business case.

Kesselfeld Software, 2027-01-07, £48k to £50k: Watch.

Haddon Rook Logistics, 2027-01-07, £21k to £22k: Watch.

Oosterdijk Logistiek, 2026-12-29, £50k to £50k: Healthy; told £44k.

Outside the window: 52, next Brimscombe Energy and Tarnbeck Insurance Brokers.

AI · claude-opus-5-5 · 14 Oct 2026

113 calls to make as of 9 Oct 2026. The top eight carry full records and are due this week: six are At risk and two are on Watch. Dunholm Precision, Clonvara Insurance Services and Brinkerhof Distributie lead the list.

Calls to make: 113 in all. Eight are shown in full, 15 are listed and 90 are left out.

• Dunholm Precision: Tom Ashdown reprices the £58k proposal to £50k.
• Clonvara Insurance Services: Lewis Kerr itemises the £55k deal for Brendan Moran.
• Brinkerhof Distributie: Matteo Ricci sends Ruud Verhoeven a written price build-up.
• Brackwell Freight Ltd: Tom Ashdown breaks down the £50k renewal for Gareth Whitlam.
• Hollins Tarrant: Marcus Bell fixes the CRM connector for Rob Ellery.
• Maelbeek Assurances: Marcus Bell asks Elise Claes for a new sponsor.
• Brimscombe Energy: Tom Ashdown confirms one renewal figure to Graham Tovey.
• Kingdon Diagnostics: Lewis Kerr settles the renewal figure for Graeme Charlton.

AI · claude-opus-5-5 · 14 Oct 2026