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Fenmoor Specialty Underwriting logo

Fenmoor Specialty Underwriting

Growing£125kRenews 1 Jul 27Proposal
made from

AI facts

Current to 14 Oct 26

Fenmoor is on Enterprise under an order form signed 26 Jun 2026 at £125k a year, running 1 Jul 2026 to 30 Jun 2027. Active users rose from 45 in May 2026 to 64 in September 2026 (42%) against 150 licensed. An expansion deal sits at the CRM proposal stage with an expected close of 14 Nov 2026, and a negotiation call is booked for 14 Oct 2026. The CRM still records ARR of £119k and an owner, Priya Raman, who left on 28 Aug 2026.

Read from 50 calls · 103 email threads · 23 tickets · 6 news items · 4 deals · 7 people · 29 documents, newest 7 Oct 26

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Profile

Updated 9 Oct 26
  • IndustryInsuranceSource: CRM company record
  • Websitefenmoor.exampleSource: CRM company record
  • CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
  • HQ cityLondonSource: CRM company record
  • Size420 employeesSource: CRM company record
  • CRM ownerPriya RamandiffersSource: CRM company record · Account Executive · Left 28 Aug 2026: the CRM still names them · CSM Daniel Okafor · The sources disagree
  • Customer since1 Jul 2024Source: first executed order form ctr_001_01, signed 17 Jun 2024 · Growth tier · In the CRM since 22 Feb 2024
  • TypeCustomerSource: contracts and invoices (signals) · CRM stage customer
  • StateGrowingSource: AI assessment · Written 14 Oct 2026
CRMmade from

AI opinion

Current to 14 Oct 26

Growing, because active users and questions have climbed steeply since May 2026, connectors are rising and Imogen Hartley sponsors an open expansion. Invoices are paid within terms. The July refresh failures and the missing commercial owner are the things to fix before the 30 Jun 2027 end.

SignalsFenmoor Specialty Underwriting - Order Form (signed)Fenmoor Specialty Underwriting / BB-Demo – EscalationFollowing up on the proposal

AI · claude-opus-5-5 · 14 Oct 2026

AImade from

Key facts

Updated 9 Oct 26
  • Contracted ARR£125,000differsSource: executed order form ctr_001_03, 1 Jul 2026 to 30 Jun 2027 · CRM £118,750 · Invoiced run rate £125,000 · As of 9 Oct 2026 · The sources disagree
  • Next renewal1 Jul 2027Basis: order form ctr_001_03 ends 30 Jun 2027 · In 265 days · Renewal price £125,000 · list price of the tier on the renewal date (price book); v1 prices and first-term discounts end at renewal
  • Term1 Jul 2026 to 30 Jun 2027Source: order form ctr_001_03 (upgrade), signed 26 Jun 2026 · Billed annually · 150 seats, 20 connectors
  • TierEnterpriseSource: the current order form
  • Open dealProposalSource: CRM deal Fenmoor Specialty Underwriting – Expansion · expansion deal · Expected close 14 Nov 2026 · Owner Priya Raman
  • Last contact1 Oct 2026Email: Commercial contact for the new lines · 8 days before 9 Oct 2026
  • Tenanteu-west-1Source: product analytics, reporting since Jul 2024 · 9 connectors configured
  • Licensed seats15064 active users in Sep 2026 · Order form ctr_001_03: 150 seats
Computedmade from

Next step

Current to 14 Oct 26
What
Tom Ashdown takes ownership of deal_001_04 and the account, then sends Richard Thorne and Louise Carver a priced, co-termed add-on schedule checked against the executed order form before the 14 Oct 2026 negotiation call. upsell
Who
Tom Ashdown Tom Ashdown
When
This week by 9 Oct 2026
Why
Tom Ashdown should take over the Fenmoor expansion deal and account before the 14 Oct 2026 negotiation call. The CRM owner left on 28 Aug 2026, Callum Reid's emails went unanswered, and the 5 Oct 2026 proposal still has no prices.

AI · claude-opus-5-5 · 14 Oct 2026

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The story

Current to 14 Oct 26
Growing

Growing: Enterprise at £125k a year to 30 Jun 2027, with active users up 42% and questions up 72% since May 2026. July refresh misses dented trust and the CRM owner has left. Tom Ashdown takes the expansion deal before the 14 Oct 2026 negotiation call.

Growing is the verdict on Fenmoor Specialty Underwriting, on Enterprise under the order form signed 26 Jun 2026 at £125k a year to 30 Jun 2027. The CRM still records ARR of £119k, and all invoices were paid within terms.

Active users rose from 45 in May 2026 to 64 in September 2026 (42%), and questions from 1268 to 2180 (72%). Callum Reid asked 22% of questions in the last 90 days, a key-person risk.

July refresh failures dented trust, and three of four July P1 tickets missed the 30-minute target. CRM owner Priya Raman left on 28 Aug 2026, so the account has no active owner and the 5 Oct 2026 expansion proposal is unsigned.

Tom Ashdown takes the expansion deal and the account, and sends Richard Thorne and Louise Carver a priced, co-termed add-on schedule by 9 Oct 2026. The negotiation call is booked for 14 Oct 2026.

AI · claude-opus-5-5 · 14 Oct 2026

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ARR journey

Updated 9 Oct 26
Updated 09 Oct 26
CSV
Contracted ARRInvoiced ARR
£0k£75k£150kAug 24Jan 25Jun 25Nov 25Apr 26Sep 26newexpansion£125k£125kJul 24: Contracted ARR £44,000; Invoiced ARR £44,000Aug 24: Contracted ARR £44,000; Invoiced ARR £44,000Sep 24: Contracted ARR £44,000; Invoiced ARR £44,000Oct 24: Contracted ARR £44,000; Invoiced ARR £44,000Nov 24: Contracted ARR £44,000; Invoiced ARR £44,000Dec 24: Contracted ARR £44,000; Invoiced ARR £44,000Jan 25: Contracted ARR £44,000; Invoiced ARR £44,000Feb 25: Contracted ARR £44,000; Invoiced ARR £44,000Mar 25: Contracted ARR £44,000; Invoiced ARR £44,000Apr 25: Contracted ARR £44,000; Invoiced ARR £44,000May 25: Contracted ARR £44,000; Invoiced ARR £44,000Jun 25: Contracted ARR £44,000; Invoiced ARR £44,000Jul 25: Contracted ARR £44,000; Invoiced ARR £44,000Aug 25: Contracted ARR £44,000; Invoiced ARR £44,000Sep 25: Contracted ARR £44,000; Invoiced ARR £44,000Oct 25: Contracted ARR £44,000; Invoiced ARR £44,000Nov 25: Contracted ARR £44,000; Invoiced ARR £44,000Dec 25: Contracted ARR £44,000; Invoiced ARR £44,000Jan 26: Contracted ARR £44,000; Invoiced ARR £44,000Feb 26: Contracted ARR £44,000; Invoiced ARR £44,000Mar 26: Contracted ARR £44,000; Invoiced ARR £44,000Apr 26: Contracted ARR £44,000; Invoiced ARR £44,000May 26: Contracted ARR £44,000; Invoiced ARR £44,000Jun 26: Contracted ARR £44,000; Invoiced ARR £44,000Jul 26: Contracted ARR £125,000; Invoiced ARR £125,000Aug 26: Contracted ARR £125,000; Invoiced ARR £125,000Sep 26: Contracted ARR £125,000; Invoiced ARR £125,000

One point per month; the dot and figure at the right end are the latest value. Dashed upright lines mark dated events. Latest (Sep 26): Contracted ARR £125k; Invoiced ARR £125k. Invoiced ARR matches Contracted ARR in every month, so it is drawn dashed over it. Basis: accounting system, facts.arr_monthly:org_001.

Show the figures as a table
MonthContracted ARRInvoiced ARR
Jul 24£44,000£44,000
Aug 24£44,000£44,000
Sep 24£44,000£44,000
Oct 24£44,000£44,000
Nov 24£44,000£44,000
Dec 24£44,000£44,000
Jan 25£44,000£44,000
Feb 25£44,000£44,000
Mar 25£44,000£44,000
Apr 25£44,000£44,000
May 25£44,000£44,000
Jun 25£44,000£44,000
Jul 25£44,000£44,000
Aug 25£44,000£44,000
Sep 25£44,000£44,000
Oct 25£44,000£44,000
Nov 25£44,000£44,000
Dec 25£44,000£44,000
Jan 26£44,000£44,000
Feb 26£44,000£44,000
Mar 26£44,000£44,000
Apr 26£44,000£44,000
May 26£44,000£44,000
Jun 26£44,000£44,000
Jul 26£125,000£125,000
Aug 26£125,000£125,000
Sep 26£125,000£125,000
Accountingmade from

Platform usage

Updated 9 Oct 26
Active users · Sep 26
64up 18 vs 3 months earlierof 150 included on the tier
Questions asked · Sep 26
2,180up 728 vs 3 months earlier
Connectors configured · Sep 26
9up 1 vs 3 months earlierof 20 included on the tier
Active admins · Sep 26
2level vs 3 months earlier
Data volume · Sep 26
25.8 GBup 3.8 GB vs 3 months earlier
Active users and questions · monthlyUpdated 09 Oct 26
CSV
Left axisActive usersLicensed seatsIncluded users (150)Right axisQuestions asked
00751,2501502,500Sep 24Dec 24Mar 25Jun 25Sep 25Dec 25Mar 26Jun 26Sep 26Included users (150)1502,18064Jul 24: Active users 18; Licensed seats 40; Questions asked 596Aug 24: Active users 19; Licensed seats 40; Questions asked 354Sep 24: Active users 21; Licensed seats 40; Questions asked 636Oct 24: Active users 22; Licensed seats 40; Questions asked 715Nov 24: Active users 24; Licensed seats 40; Questions asked 744Dec 24: Active users 25; Licensed seats 40; Questions asked 589Jan 25: Active users 27; Licensed seats 40; Questions asked 849Feb 25: Active users 28; Licensed seats 40; Questions asked 853Mar 25: Active users 30; Licensed seats 40; Questions asked 924Apr 25: Active users 31; Licensed seats 40; Questions asked 947May 25: Active users 33; Licensed seats 40; Questions asked 967Jun 25: Active users 34; Licensed seats 40; Questions asked 1,083Jul 25: Active users 35; Licensed seats 40; Questions asked 1,217Aug 25: Active users 36; Licensed seats 40; Questions asked 688Sep 25: Active users 37; Licensed seats 40; Questions asked 1,284Oct 25: Active users 38; Licensed seats 40; Questions asked 1,253Nov 25: Active users 39; Licensed seats 40; Questions asked 1,186Dec 25: Active users 40; Licensed seats 40; Questions asked 986Jan 26: Active users 41; Licensed seats 40; Questions asked 1,196Feb 26: Active users 42; Licensed seats 40; Questions asked 1,275Mar 26: Active users 43; Licensed seats 40; Questions asked 1,423Apr 26: Active users 44; Licensed seats 40; Questions asked 1,250May 26: Active users 45; Licensed seats 40; Questions asked 1,268Jun 26: Active users 46; Licensed seats 40; Questions asked 1,452Jul 26: Active users 54; Licensed seats 150; Questions asked 1,820Aug 26: Active users 61; Licensed seats 150; Questions asked 1,114Sep 26: Active users 64; Licensed seats 150; Questions asked 2,180

Questions asked are read on the right axis, on their own scale, and users on the left: questions run to thousands a month where users run to hundreds. The dotted line is the allowance. Latest (Sep 26): Active users 64; Licensed seats 150; Questions asked 2,180. Basis: product usage, facts.usage_monthly:org_001, signals:org_001.

Show the figures as a table
MonthActive usersLicensed seatsQuestions asked
Jul 241840596
Aug 241940354
Sep 242140636
Oct 242240715
Nov 242440744
Dec 242540589
Jan 252740849
Feb 252840853
Mar 253040924
Apr 253140947
May 253340967
Jun 2534401,083
Jul 2535401,217
Aug 253640688
Sep 2537401,284
Oct 2538401,253
Nov 2539401,186
Dec 254040986
Jan 2641401,196
Feb 2642401,275
Mar 2643401,423
Apr 2644401,250
May 2645401,268
Jun 2646401,452
Jul 26541501,820
Aug 26611501,114
Sep 26641502,180
Connectors, admins and data volume · monthlyUpdated 09 Oct 26
CSV
Left axisConnectors configuredActive adminsIncluded connectors (20)Right axisData volume
00.0 GB1015.0 GB2030.0 GBSep 24Jan 25May 25Sep 25Jan 26May 26Sep 26Included connectors (20)25.8 GB92Jul 24: Connectors configured 4; Active admins 1; Data volume 5.41 GBAug 24: Connectors configured 4; Active admins 1; Data volume 5.91 GBSep 24: Connectors configured 5; Active admins 1; Data volume 8.02 GBOct 24: Connectors configured 5; Active admins 1; Data volume 8.68 GBNov 24: Connectors configured 5; Active admins 1; Data volume 9.35 GBDec 24: Connectors configured 5; Active admins 1; Data volume 10.05 GBJan 25: Connectors configured 6; Active admins 1; Data volume 12.69 GBFeb 25: Connectors configured 6; Active admins 1; Data volume 12.90 GBMar 25: Connectors configured 6; Active admins 1; Data volume 13.13 GBApr 25: Connectors configured 6; Active admins 1; Data volume 13.35 GBMay 25: Connectors configured 7; Active admins 1; Data volume 15.84 GBJun 25: Connectors configured 7; Active admins 1; Data volume 16.10 GBJul 25: Connectors configured 7; Active admins 1; Data volume 16.37 GBAug 25: Connectors configured 7; Active admins 1; Data volume 16.63 GBSep 25: Connectors configured 7; Active admins 1; Data volume 16.89 GBOct 25: Connectors configured 7; Active admins 1; Data volume 17.16 GBNov 25: Connectors configured 7; Active admins 1; Data volume 17.42 GBDec 25: Connectors configured 8; Active admins 1; Data volume 20.22 GBJan 26: Connectors configured 8; Active admins 1; Data volume 20.52 GBFeb 26: Connectors configured 8; Active admins 1; Data volume 20.80 GBMar 26: Connectors configured 8; Active admins 2; Data volume 21.10 GBApr 26: Connectors configured 8; Active admins 2; Data volume 21.40 GBMay 26: Connectors configured 8; Active admins 2; Data volume 21.71 GBJun 26: Connectors configured 8; Active admins 2; Data volume 22.00 GBJul 26: Connectors configured 8; Active admins 2; Data volume 22.31 GBAug 26: Connectors configured 9; Active admins 2; Data volume 25.44 GBSep 26: Connectors configured 9; Active admins 2; Data volume 25.77 GB

Data volume is read on the right axis, in GB, and connectors and admins on the left, as counts: one scale would flatten the counts. The dotted line is the allowance. Latest (Sep 26): Connectors configured 9; Active admins 2; Data volume 25.8 GB. Basis: product usage, facts.usage_monthly:org_001, signals:org_001.

Show the figures as a table
MonthConnectors configuredActive adminsData volume
Jul 24415.41 GB
Aug 24415.91 GB
Sep 24518.02 GB
Oct 24518.68 GB
Nov 24519.35 GB
Dec 245110.05 GB
Jan 256112.69 GB
Feb 256112.90 GB
Mar 256113.13 GB
Apr 256113.35 GB
May 257115.84 GB
Jun 257116.10 GB
Jul 257116.37 GB
Aug 257116.63 GB
Sep 257116.89 GB
Oct 257117.16 GB
Nov 257117.42 GB
Dec 258120.22 GB
Jan 268120.52 GB
Feb 268120.80 GB
Mar 268221.10 GB
Apr 268221.40 GB
May 268221.71 GB
Jun 268222.00 GB
Jul 268222.31 GB
Aug 269225.44 GB
Sep 269225.77 GB
Usagemade from

Documents

Updated 9 Oct 26

29 documents in 7 folders; 5 drafts hang on their executed paper. All documents

  • commercial
  • delivery
  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

DealStageAmountClose
Fenmoor Specialty Underwriting – Expansionproposal14 Nov 2026
CRMmade from

Open tickets

Helpdeskmade from

Activity

CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • not yet analysed
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds

Fenmoor Specialty Underwriting's pages are written from 4 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 211 AI summaries of 219 raw things (calls, tickets, emails, news), 6 people (6 with an AI write-up) and 8 staff (0 with an AI write-up), shown on 19 pages.

The trail as a list (block, record, entity, raw row)
Computedmade from
Sources AI · Accounting · Calls · Contracts · CRM · Documents · Events · Support · Email · Web · Usage
made from

BB-Demo is a fictional company; every organisation and person here is invented. B-Brain is the tool. Built by site/build_site.py from the site tree, data as of Fri 9 Oct 2026. Help & Support

Help & Support

Open as a page

Help & Support

B-Brain is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

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Press Ask Brain in the header. Type a question, or pick one of the examples.

The site itself does not call an AI model; answers in Claude come from the same figures you see here.

What the data covers

DataRecords
Organisations225
People at customers862
BB-Demo staff58
Calls1,995
Email threads3,013
Support tickets1,159
Documents1,218
Deals315
Invoices285
Events49
News items119

Data as of Fri 9 Oct 2026. Text marked AI was written by the brain from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BB-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Brain is the tool that reads its data.

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