ARR customers
Customers by ARR
Updated 9 Oct 26
Healthy · ARR £137,500 · renews 28 Feb 2027 · CRM £137,500
Healthy: Enterprise at £128k a year to 27 Feb 2027, invoices paid and questions asked up 13% since May 2026, but the CFO doubts what 200 seats return. Daniel Okafor owes Deepa Chauhan a value case before the 23 Oct 2026 check-in.
Healthy · ARR £129,000 · renews 10 Jul 2027 · CRM £130,000
Healthy: Vellacott Payments renewed Enterprise at £129k a year to 9 Jul 2027 and pays within terms. Questions asked rose 20% while active users held at 124 of 160 licensed seats, and both current-term P1 first responses missed target.
Growing · ARR £125,000 · renews 1 Jul 2027 · CRM £118,750
Growing: Enterprise at £125k a year to 30 Jun 2027, with active users up 42% and questions up 72% since May 2026. July refresh misses dented trust and the CRM owner has left. Tom Ashdown takes the expansion deal before the 14 Oct 2026 negotiation call.
Healthy · ARR £125,000 · renews 1 Oct 2027
Healthy: Enterprise order form signed 4 Sep 2026 at £125k a year to 30 Sep 2027, implementation invoice paid, onboarding under way. Niamh Costello asks 28% of questions; Elena Novak builds a broker dashboard with her by 13 Oct 2026.
Healthy · ARR £125,000 · renews 28 Aug 2027 · CRM £130,000
Healthy: Kenmure Business Telecom renewed Enterprise at £125k a year on 18 Aug 2026, pays within terms and holds 138 active users with questions up 14%. The CFO's value question is the main risk, and Marcus Bell owes him a written value case.
Healthy · ARR £125,000 · renews 1 May 2027
Healthy: Kaltenbrunn Medizintechnik is on an executed Enterprise order form at £125k a year, renewing 1 May 2027, with active users up 185% since May 2026. The CFO's challenge over unused licences needs a reconciled rollout and value note from Matteo Ricci.
Growing · ARR £120,500 · renews 1 Apr 2027
Growing: Hollowmere Care Group's Enterprise users rose from 72 to 148 and questions from 942 to 3957 since May 2026; the £125k renewal on 1 Apr 2027 needs the freshness credit check and sponsor introduction Natasha Pryor asked for.
Watch · ARR £120,500 · renews 10 Jan 2027
Watch: Brimscombe Energy's Enterprise renewal is 93 days away with a price rise and conflicting renewal paper. Usage is rising and invoices are paid within terms, but Graham Tovey wants a measured value case before he signs.
Watch · ARR £119,000 · renews 6 Jan 2027
Watch: Kingdon Diagnostics renews Enterprise on 6 Jan 2027 at £125k against £119k today, while the CRM deal carries £135k. Usage is holding and invoices are paid, but CFO Graeme Charlton wants a business case first.
Growing · ARR £118,750 · renews 28 May 2027 · CRM £118,750
Growing: Enterprise at £119k a year to 27 May 2027, with active users up from 9 to 90 and questions from 60 to 5495. Phil Catterall wants more users and 13 connectors exceed the cap of 12. Matteo Ricci owns the amendment.
Watch · ARR £113,500 · renews 1 Jun 2027
Watch: Enterprise at £114k a year to 31 May 2027 with every invoice paid, but champion Karin Sjöberg was deactivated on 4 Sep 2026. Marcus Bell brings Mats Eklund a written value case to the booked 15 Oct 2026 check-in.
Watch · ARR £110,000 · renews 4 Apr 2027
Watch: Thackwray Logistics pays £110k a year on Enterprise with broad use. Its champion Kelly Swainston has gone, and Finance Director Steven Holroyd ties the 4 Apr 2027 renewal at £125k to usage and a saving he can show his board.
Watch · ARR £58,000 · renews 5 Jan 2027 · CRM £58,000
Watch: Harrowden Foods' Growth renewal on 5 Jan 2027 is 88 days away with its price unconfirmed in writing. Rajesh Mistry wants written usage proof before any renewal call. Active users and questions are rising, and all invoices are paid within terms.
Healthy · ARR £58,000 · renews 1 Apr 2027 · CRM £58,000
Healthy: Pemaquid Analytics is on Growth at £50k a year plus two 10-user packs, and active users rose from 19 to 41 since May 2026. The CFO wants seat use and payback shown before the 1 Apr 2027 renewal.
Watch · ARR £52,500 · renews 5 Feb 2027 · CRM £52,500
Watch: Growth at £48k a year plus connectors, renewing 5 Feb 2027 in 119 days at £50k against £52k today. Usage is rising and invoices are paid within terms, but CFO Pieter de Groot still lacks the written value case he asked for.
Healthy · ARR £52,000 · renews 11 Apr 2027 · CRM £52,000
Healthy: Growth at £44k a year plus 20 users to 10 Apr 2027, every invoice paid within terms, and active users up 48% since May 2026. CFO Andrew Sugden wants a written value case, and Marcus Bell takes one to the 14 Oct 2026 check-in.
At risk · ARR £51,000 · renews 1 Dec 2026 · CRM £58,000
At risk: the Growth term ends 30 Nov 2026 and an unsigned £58k proposal sits above the £50k renewal price. Stuart Kenyon refuses to pay more for falling use, Ruth Ackroyd's account is deactivated and Nathan Booth is the only admin.
Healthy · ARR £50,000 · renews 2 Feb 2027
Healthy: Wexmoor Property Group is on Growth at £50k a year to 1 Feb 2027, with questions up 30% and users from 34 to 37. Finance questions 40 seats and repeat tickets dent trust before the 2 Feb 2027 renewal; Elena Novak owns the fix.
Healthy · ARR £50,000 · renews 1 Jun 2027
Healthy: Growth at £50k a year to 31 May 2027, with active users up 113% and questions asked up 408% since June 2026. CFO Mike Delaney wants a one-page ROI before renewal talk, and Hollie Grieve owns it.
Growing · ARR £50,000 · renews 3 Feb 2027 · CRM £125,000
Growing: Brenneck Pay uses all 40 Growth seats, and questions rose from 1430 to 2100. It signed an Enterprise order form on 7 Oct 2026 at £125k a year from 3 Feb 2027. The written governance and exit pack for Matthias Ebner is still owed.
Growing · ARR £50,000 · renews 30 Apr 2027
Growing: Growth at £50k a year to 29 Apr 2027, with active users up from 15 to 46 against 40 licensed and invoices paid within terms. Danielle Okonkwo is the only active admin, and the £12k expansion waits on privacy approval.
Healthy · ARR £50,000 · renews 15 Aug 2027
Healthy: Growth at £50k a year on the order form signed 23 Jul 2026, invoices paid within terms and questions asked up 13%, but a broken product usage connector and a narrow group of askers weaken the value case Carrowkeel's leadership want.
Healthy · ARR £50,000 · renews 13 Mar 2027
Healthy: Growth at £50k a year to 12 Mar 2027, invoices paid within terms, and questions asked up from 647 to 1094 since May 2026. Open points: Javier Ortiz's 28% share of questions and an unresolved Salesforce connector error.
Healthy · ARR £50,000 · renews 26 May 2027
Healthy: Growth at £50k a year, paid within terms, with active users up from 2 to 30 since May 2026. Allison Pereira has raised the 26 May 2027 renewal and wants a value case, which Hollie Grieve brings to the QBR booked for 27 Oct 2026.
Watch · ARR £50,000 · renews 10 Sep 2027 · CRM £91,800
Watch: Pelton Grange Care renewed Growth at £50k on executed paper and pays within terms. The only hard signal is two CRM records carrying £92k, and a slowness ticket from 2 Oct 2026 is pending with engineering.
Healthy · ARR £50,000 · renews 25 Feb 2027
Healthy: Tilden Marsh Logistics is on Growth at £50k a year to 24 Feb 2027, with usage rising and invoices paid within terms. The call recorder connector, down since 17 Sep 2026, must be restored before the 25 Feb 2027 renewal.
Healthy · ARR £50,000 · renews 29 Dec 2026
Healthy: a Growth customer at £50k a year with questions up 17% and 36 of 40 licensed users active. The risk is price: Jeroen Coenen was told renewal stays at £44k, and Matteo Ricci must settle it before the 13 Oct 2026 renewal call.
Healthy · ARR £48,500 · renews 1 May 2027
Healthy: Growth at £48k to 30 Apr 2027, invoices paid within terms and questions asked up 14%. Finance questions seat use, and the account has had no active owner since Priya Raman left. Marcus Bell reconciles usage and names an owner by 15 Oct 2026.
Healthy · ARR £48,500 · renews 1 May 2027
Healthy: the executed Growth form at £48k runs to 30 Apr 2027, invoices are paid within terms and 36 users are active, but Stuart Haworth is challenging value before the 1 May 2027 renewal and the account has no active commercial owner.
At risk · ARR £48,000 · renews 24 Nov 2026 · CRM £48,000
At risk: Brinkerhof Distributie's Growth term ends 23 Nov 2026 with an unsigned £54k renewal proposal. Ruud Verhoeven has questioned value and Femke van Gestel questions fifty users, while active users held at 42.
Healthy · ARR £47,500 · renews 1 May 2027
Healthy: Growth at £48k a year to 30 Apr 2027, with users up from 14 to 37 and questions from 338 to 2253. The renewal on 1 May 2027 at £50k conflicts with an unexecuted £48k proposal, and Daniel Okafor leads a value review.
Watch · ARR £47,500 · renews 28 Dec 2026
Watch: the Growth renewal on 28 Dec 2026 moves to £50k from £48k, and Finance Director Philip Annear cannot say what the brain saves. Active users hold at 37 and invoices are paid within terms.
Watch · ARR £47,500 · renews 7 Jan 2027
Watch: Kesselfeld Software's Growth renewal moves from £48k to £50k (5.3%) after a £44k renewal quote on the 9 Dec 2025 call. Usage is steady, and Florian Becker has not replied to the renewal email ahead of the 27 Oct 2026 call.
Healthy · ARR £47,500 · renews 7 Apr 2027
Healthy: Growth customer on £48k with active users up from 26 to 38 and questions from 406 to 1116. Renewal on 7 Apr 2027 moves to £50k. Daniel Okafor is to book a first QBR with a value case.
At risk · ARR £46,800 · renews 1 Nov 2026 · CRM £46,800
At risk: Clonvara's Growth term ends 31 Oct 2026, the champion Siobhán Dunne's platform user was deactivated on 21 Aug 2026, and Brendan Moran is challenging the £55k renewal deal against seat use. Lewis Kerr owes him an itemised quote.
At risk · ARR £45,000 · renews 5 Jan 2027
At risk: Veldmaat Payments' Growth renewal on 5 Jan 2027 is priced at £50k against £45k. Joost Verbeek will not discuss it while BB-Demo's £5,000 over-billing and repeated 07:00 refresh misses stay open, despite rising usage.
Healthy · ARR £45,000 · renews 10 Apr 2027
Healthy: Hartside Student Living's Growth subscription at £45k a year is gaining users and questions. The CFO is weighing cost against seats before renewal on 10 Apr 2027 at £50k, so Hollie Grieve takes a value measure to the 19 Oct 2026 check-in.
At risk · ARR £44,000 · renews 1 Dec 2026 · CRM £88,000
At risk: Brackwell Freight's Growth renewal on 1 Dec 2026 at £50k against £44k (13.6%) meets active users down from 23 to 14, a departed champion and a Finance Director who rejects any increase. Invoices are paid, so the risk is value.
Healthy · ARR £44,000 · renews 1 Apr 2027
Healthy: Growth at £44k a year to 31 Mar 2027, users steady at 35, questions up 12% and invoices paid within terms. The £50k renewal from 1 Apr 2027 has no value case yet, and the £44k quoted on 28 Sep 2026 needs correcting.
Healthy · ARR £44,000 · renews 1 Apr 2027 · CRM £50,000
Healthy: Growth at £44k a year to 31 Mar 2027, users steady at 38 of 40 and questions up 12% since May 2026. The CFO wants a board-ready value case before the 1 Apr 2027 renewal at £50k, and Marcus Bell sends it by 31 Oct 2026.
Watch · ARR £44,000 · renews 23 Apr 2027
Watch: Ellerby Dental Group holds Growth at £44k and pays on time. Champion Rebecca Oakes's account was deactivated, Megan Statham is the only admin, and the CFO says only about ten people use the brain. Renewal is 196 days away at £50k.
At risk · ARR £41,800 · renews 2 Dec 2026 · CRM £22,000
At risk: Carnmoor Fleet Leasing has signed a Starter renewal at £22k a year from 2 Dec 2026, down from £42k on Growth. Active users fell from 34 to 22 (-35%) and the CIO has questioned the brain's place.
Healthy · ARR £22,000 · renews 1 Jul 2027
Healthy: Starter renewed at £22k under the order form signed 8 Jun 2026, with questions asked up 15% over four months. Daniel Okafor still owes Hugh Firth a root-cause answer on the July freshness incident.
Healthy · ARR £22,000 · renews 1 Mar 2027
Healthy: Wrenfield's Starter brain at £22k is growing in use, with questions up 37% from 2026-05 to 2026-09. Both invoices were paid within terms and renewal on 1 Mar 2027 is unchanged. Next: Amara Obi books the agreed team demo and first QBR.
At risk · ARR £22,000 · renews 1 Feb 2027
At risk: the Starter renewal at £22k falls on 1 Feb 2027, 115 days away. Champion Arnaud Janssens was deactivated on 4 Sep 2026, a CRM sync fault has no cause shown and sole admin Thomas Janssens asks 38% of questions.
Growing · ARR £22,000 · renews 1 Jul 2027
Growing: Tallowfield Health Partners is on Starter at £22k a year to 30 Jun 2027. Questions asked rose 253% and active users rose from 6 to 9. Nicole Hayes has asked for three more users, which points to a Growth upgrade proposal from Jordan Pike.
Healthy · ARR £22,000 · renews 1 Apr 2027
Healthy: Starter at £22k a year to 31 Mar 2027, paid within terms, with users up from 9 to 11 and questions up 41%. The exposures are one unnamed user asking 51% of questions, a single admin and a blank customer signature line.
Watch · ARR £22,000 · renews 19 Aug 2027 · CRM £41,500
Watch: the Starter renewal at £22k runs to 18 Aug 2027 and is paid, and questions recovered to 276 in September 2026. Adoption rests on one admin and one heavy user, and a duplicate CRM record overstates ARR at £42k.
Watch · ARR £22,000 · renews 22 Jul 2027
Watch: Kadewerk Software renewed Starter at £22k to 21 Jul 2027 and pays within terms, but champion Sanne de Wit has left the platform and sole admin Yara El Idrissi reported missing fields and stale data on 20 Aug 2026.
Healthy · ARR £22,000 · renews 17 Jul 2027
Healthy: Starter at £22k a year to 16 Jul 2027, with users up from 4 to 11 and questions from 33 to 301 since 2026-07 and invoices paid within terms. Amara Obi should scope a Growth upgrade with Ellie Rowcliffe and Ben Tozer.
Healthy · ARR £22,000 · renews 13 May 2027
Healthy: Coorabell Logistics is on Starter at £22k a year to 12 May 2027, with active users up from 3 to 11 and questions from 36 to 472. Hollie Grieve is preparing a Growth upgrade discovery for the 27 Oct 2026 check-in with Brooke Dawson.
Healthy · ARR £22,000 · renews 26 Jun 2027
Healthy: Moycullen Recruitment pays £22k a year for Starter, renewing 26 Jun 2027. Questions rose from 4 to 376 in four months, but Ciara Joyce asks 78% of them and is the sole active admin, so naming a second admin is the next move.
Watch · ARR £22,000 · renews 18 Sep 2027 · CRM £40,525
Watch: Clashmore Recruitment renewed Starter at £22k to 17 Sep 2027 and pays within terms, but two CRM records carry £41k and one unnamed user asks 46% of questions. Elena Novak is to widen consultant use before the 4 Nov 2026 check-in.
Watch · ARR £22,000 · renews 23 Sep 2027
Watch: Starter at £22k under the order form signed 11 Sep 2026 is paid, but champion Charlotte Haigh has left, Shannon Lockwood is the sole admin and Jonathan Marsden's 14 Sep 2026 price query awaits a reply before the 19 Oct 2026 check-in.
Healthy · ARR £22,000 · renews 25 Jun 2027
Healthy: a Starter customer at £22k a year since 25 Jun 2026, with questions up from 13 to 564 and both invoices paid within terms. The main risk is reliance on Hector Villarreal, the only active admin, who asked 71% of questions in the last 90 days.
Watch · ARR £22,000 · renews 29 Aug 2027
Watch: Kilcolgan Payments renewed Starter at £22k to 28 Aug 2027 and questions rose 19%, but champion Clodagh Fitzgerald's platform user was deactivated on 28 May 2026 and Eoin Hegarty is the only active admin.
Healthy · ARR £22,000 · renews 5 Feb 2027
Healthy: Starter at £22k a year to 4 Feb 2027, with questions asked up 22% and 9 users active. Riley Tran is the sole admin, and the executed order form has a blank customer signature and no renewal mechanism.
Healthy · ARR £22,000 · renews 6 Mar 2027
Healthy: Leiekant Accountants is on Starter at £22k a year to 5 Mar 2027. Questions rose 44% and active users 25% over four months and both invoices were paid within terms, but renewal intent is untested. Amara Obi must book the renewal QBR with Els Van Damme.
Watch · ARR £20,900 · renews 7 Jan 2027
Watch: Haddon Rook Logistics renews its Starter subscription on 7 Jan 2027 at £22k against £21k today (5.3%). Usage is steady and invoices are paid, but Janice Haddon has not replied to the 8 Oct 2026 renewal email.
At risk · ARR £19,500 · renews 4 Jan 2027
At risk: the Starter renewal on 4 Jan 2027 rises to £22k from £20k. Active users fell from 7 to 3 and questions from 123 to 31, and Rob Ellery says the team stopped using the brain after the move to Salesforce.
Healthy · ARR £19,500 · renews 1 Jun 2027
Healthy: a paid-up Starter customer at £20k signed to 31 May 2027, with questions asked up 18% over four months. Value leans on Toby Underwood (51% of questions). The next move is a Growth case for operations via Ed Duckworth.
Watch · ARR £19,500 · renews 1 Jan 2027
Watch: the Starter subscription at £20k renews on 1 Jan 2027 at £22k (12.8%). Usage is steady and invoices are paid within terms, but the rise has not been discussed and Asif Nuttall has not replied to the renewal outreach.
Watch · ARR £19,500 · renews 1 Dec 2026
Watch: Silverbeck Energy Services renews its Starter subscription on 1 Dec 2026 at £22k, a 12.8% rise on £20k. Usage is steady, but the main hands-on user left over summer and Kevin Kershaw has not answered the renewal notice.
Healthy · ARR £19,500 · renews 1 Jun 2027
Healthy: Copperlane Payroll renewed Starter at £20k to 31 May 2027 and has 13 steady active users. The CRM owner has left, use leans on one admin, and the price moves to £22k at renewal.
Healthy · ARR £19,500 · renews 22 Jun 2027
Healthy: Garrow Lusk is on Starter at £20k to 21 Jun 2027, questions asked are up 27% since May 2026 and the late renewal invoice is paid. The v2 price of £22k at the 22 Jun 2027 renewal needs a value case.
Healthy · ARR £19,500 · renews 1 May 2027
Healthy: Wellbrook Facilities renewed Starter at £20k to 30 Apr 2027 and pays within terms, with questions up 14% over four months. The gaps are no active owner since Priya Raman left and an open HubSpot duplicates fix before the £22k renewal.
Watch · ARR £19,500 · renews 30 Jan 2027
Watch: Tarnbeck's Starter renewal on 30 Jan 2027 rises from £20k to £22k (12.8%). Questions are up 18% but lean on two people, and the CRM owner has left. Daniel Okafor takes the price case to the booked 26 Oct 2026 check-in.
Watch · ARR £19,500 · renews 20 Oct 2026 · CRM £30,000
Watch: Fulford Ings Software renews Starter on 20 Oct 2026 at £22k against £20k today. William Coultas wrote that he signed, but the renewal order form on file has blank signature lines. Usage is steady.