Mats Eklund
Person
Lindqvarn Retail · economic_buyer
Chief Financial Officer and economic buyer at Lindqvarn Retail. He holds the signature, agrees nothing on a call and wants written numbers and a measured return before any price or renewal decision.
Who they are
Insight
Current to 14 Oct 26Chief Financial Officer and economic buyer at Lindqvarn Retail. He holds the signature, agrees nothing on a call and wants written numbers and a measured return before any price or renewal decision.
Role: Chief Financial Officer at Lindqvarn Retail and the CRM economic buyer, based in Stockholm. He is a platform user, not an admin, and asks about 6% of the organisation's questions.
Influence: He decides price and signature. In the 1 May 2026 thread he held the renewal order form until he saw a split of £114k against £103k and next year's cost.
Watch: He wants the return in numbers, not stories, and repeatedly says he will not agree a price on a call. The Enterprise term ran to 31 May 2026, and the evidence does not show the renewal outcome.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Lindqvarn Retail | Chief Financial Officer | economic_buyer | mats.eklund@lindqvarn.example |
Activity
- 15 Oct 2026callLindqvarn Retail / BB-Demo – Check In
- 21 May 2026email_threadFollow-up from our QBR
+1 - 20 May 2026callLindqvarn Retail / BB-Demo – Qbr+1
- 1 May 2026email_threadRenewal order form for signature
- 16 Apr 2026callLindqvarn Retail / BB-Demo – Renewal+2
- 14 Apr 2026email_threadRenewal call and recent tickets
- 23 Mar 2026callLindqvarn Retail / BB-Demo – Renewal+2
- 16 Mar 2026email_threadScheduling the renewal conversation
- 2 Mar 2026email_threadRenewal notice: Lindqvarn Retail
- 5 Feb 2026email_threadOrder form for signature
- 2 Feb 2026email_threadNext steps on the expansion order form
+2 - 30 Jan 2026callLindqvarn Retail / BB-Demo – Negotiation+2
- 18 Dec 2025email_threadFollowing up on the proposal
- 16 Dec 2025callLindqvarn Retail / BB-Demo – Proposal
- 18 Nov 2025email_threadFollow-up from our quarterly review+2
- 17 Nov 2025callLindqvarn Retail / BB-Demo – Qbr+2
- 21 May 2025email_threadOrder form for signature
- 23 Apr 2025email_threadProposal and next steps after negotiation call+2
- 23 Apr 2025callLindqvarn Retail / BB-Demo – Negotiation+2
- 24 Mar 2025callLindqvarn Retail / BB-Demo – Proposal
- 20 Jan 2025email_threadFollowing up on our discovery call
- 20 Jan 2025callLindqvarn Retail / BB-Demo – Discovery