B-Brain
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Veldmaat Payments

At risk£45kRenews 5 Jan 27Renewal_open · £50k/yr
made from

AI facts

Current to 13 Oct 26

Veldmaat Payments holds a Growth order form signed 16 Dec 2025 at £45k a year, running 5 Jan 2026 to 4 Jan 2027. Active users rose from 23 in 2026-05 to 41 in 2026-09 against 40 licensed users. The renewal deal is open at £50k with expected close 14 Dec 2026, and invoice INV-003-0004 has been disputed since 14 Jul 2026. Four invoices billed £12k a quarter against £11k in the order form, leaving £5,000 owed back.

Read from 22 calls · 26 email threads · 19 tickets · 1 news items · 2 deals · 5 people · 11 documents, newest 6 Oct 26

AImade from

Profile

Updated 9 Oct 26
  • IndustryFinancial servicesSource: CRM company record
  • Websiteveldmaat.exampleSource: CRM company record
  • CountryNetherlandsSource: CRM company record · CRM code NL · Region EU
  • HQ cityAmsterdamSource: CRM company record
  • Size260 employeesSource: CRM company record
  • CRM ownerTom AshdownSource: CRM company record · Account Executive · CSM Elena Novak
  • Customer since5 Jan 2026Source: first executed order form ctr_003_01, signed 16 Dec 2025 · Growth tier · In the CRM since 4 Sep 2025
  • TypeCustomerSource: contracts and invoices (signals) · CRM stage customer
  • StateAt riskSource: AI assessment · Written 13 Oct 2026
CRMmade from

AI opinion

Current to 13 Oct 26

At risk, because the renewal on 5 Jan 2027 is 88 days away and Joost Verbeek will not discuss it while the over-billing dispute and repeated 07:00 refresh misses remain open. Usage is rising, so correcting the invoice quickly could reopen a seat-fit conversation.

SignalsINV-003-0004Veldmaat Payments / BB-Demo – Check InVeldmaat Payments / BB-Demo – QbrRefresh not complete at 07:00Veldmaat renewal notice

AI · claude-opus-5-5 · 13 Oct 2026

AImade from

Key facts

Updated 9 Oct 26
  • Contracted ARR£45,000differsSource: executed order form ctr_003_01, 5 Jan 2026 to 4 Jan 2027 · CRM £50,000 · Invoiced run rate £50,000 · As of 9 Oct 2026 · The sources disagree
  • Next renewal5 Jan 2027Basis: order form ctr_003_01 ends 4 Jan 2027 · In 88 days · Renewal price £50,000 (+11.1%) · list price of the tier on the renewal date (price book); v1 prices and first-term discounts end at renewal
  • Term5 Jan 2026 to 4 Jan 2027Source: order form ctr_003_01 (new), signed 16 Dec 2025 · Billed quarterly · 40 seats, 8 connectors
  • TierGrowthSource: the current order form
  • Open dealRenewal open · £50,000Source: CRM deal Veldmaat Payments – Renewal · renewal deal · Expected close 14 Dec 2026 · Owner Tom Ashdown
  • Last contact8 Oct 2026Email: Veldmaat renewal notice · 1 days before 9 Oct 2026
  • Tenanteu-west-1Source: product analytics, reporting since Jan 2026 · 7 connectors configured
  • Licensed seats4041 active users in Sep 2026 · Order form ctr_003_01: 40 seats
Computedmade from

Next step

Current to 13 Oct 26
What
Elena Novak gets the £5,000 credit note approved and sent directly to Annelies de Vries, then confirms it in writing to Joost Verbeek before the 23 Oct 2026 renewal call. billing_fix
Who
Elena Novak Elena Novak
When
This week by 9 Oct 2026
Why
Get the £5,000 credit note issued to Annelies de Vries and confirmed to Joost Verbeek before the 23 Oct 2026 renewal call. BB-Demo's own over-billing is the open point blocking renewal talk on a Growth account judged At risk.

AI · claude-opus-5-5 · 13 Oct 2026

AImade from

The story

Current to 14 Oct 26
At risk

At risk: Veldmaat Payments' Growth renewal on 5 Jan 2027 is priced at £50k against £45k. Joost Verbeek will not discuss it while BB-Demo's £5,000 over-billing and repeated 07:00 refresh misses stay open, despite rising usage.

At risk: Veldmaat Payments holds a Growth order form at £45k a year, running 5 Jan 2026 to 4 Jan 2027. The renewal on 5 Jan 2027 is 88 days away, priced at £50k against £45k (11.1%).

Active users rose from 23 in 2026-05 to 41 in 2026-09, above the 40 licensed, and questions asked rose from 528 to 1176. No single user dominates; Joost Verbeek, Head of Data, and Sanne Bakker are the two admins.

BB-Demo over-billed £12k a quarter against £11k, leaving £5,000 owed back, and invoice INV-003-0004 is disputed and 65 days overdue. Sanne reported the eleventh missed 07:00 refresh on 1 Oct 2026; Joost warned the answer may be no.

Elena Novak gets the £5,000 credit note approved and sent to Annelies de Vries, then confirms it in writing to Joost, by 9 Oct 2026 and before the 23 Oct 2026 renewal call.

AI · claude-opus-5-5 · 14 Oct 2026

AImade from

ARR journey

Updated 9 Oct 26
Updated 09 Oct 26
CSV
Contracted ARRInvoiced ARR
£0k£25k£50kJan 26Mar 26May 26Jul 26Sep 26new£50k£45kJan 26: Contracted ARR £45,000; Invoiced ARR £50,000Feb 26: Contracted ARR £45,000; Invoiced ARR £50,000Mar 26: Contracted ARR £45,000; Invoiced ARR £50,000Apr 26: Contracted ARR £45,000; Invoiced ARR £50,000May 26: Contracted ARR £45,000; Invoiced ARR £50,000Jun 26: Contracted ARR £45,000; Invoiced ARR £50,000Jul 26: Contracted ARR £45,000; Invoiced ARR £50,000Aug 26: Contracted ARR £45,000; Invoiced ARR £50,000Sep 26: Contracted ARR £45,000; Invoiced ARR £50,000

One point per month; the dot and figure at the right end are the latest value. Dashed upright lines mark dated events. Latest (Sep 26): Contracted ARR £45k; Invoiced ARR £50k. Basis: accounting system, facts.arr_monthly:org_003.

Show the figures as a table
MonthContracted ARRInvoiced ARR
Jan 26£45,000£50,000
Feb 26£45,000£50,000
Mar 26£45,000£50,000
Apr 26£45,000£50,000
May 26£45,000£50,000
Jun 26£45,000£50,000
Jul 26£45,000£50,000
Aug 26£45,000£50,000
Sep 26£45,000£50,000
Accountingmade from

Platform usage

Updated 9 Oct 26
Active users · Sep 26
41up 14 vs 3 months earlierof 40 included on the tier
Questions asked · Sep 26
1,176up 398 vs 3 months earlier
Connectors configured · Sep 26
7level vs 3 months earlierof 8 included on the tier
Active admins · Sep 26
2level vs 3 months earlier
Data volume · Sep 26
5.6 GBup 0.3 GB vs 3 months earlier
Active users and questions · monthlyUpdated 09 Oct 26
CSV
Left axisActive usersLicensed seatsIncluded users (40)Right axisQuestions asked
0025600501,200Jan 26Feb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26disputed invoiceoverdue invoiceIncluded users (40)1,1764140Jan 26: Active users 12; Licensed seats 40; Questions asked 118Feb 26: Active users 9; Licensed seats 40; Questions asked 226Mar 26: Active users 14; Licensed seats 40; Questions asked 388Apr 26: Active users 18; Licensed seats 40; Questions asked 503May 26: Active users 23; Licensed seats 40; Questions asked 528Jun 26: Active users 27; Licensed seats 40; Questions asked 778Jul 26: Active users 32; Licensed seats 40; Questions asked 985Aug 26: Active users 36; Licensed seats 40; Questions asked 599Sep 26: Active users 41; Licensed seats 40; Questions asked 1,176

Questions asked are read on the right axis, on their own scale, and users on the left: questions run to thousands a month where users run to hundreds. The dotted line is the allowance. Dashed upright lines mark dated events. Latest (Sep 26): Active users 41; Licensed seats 40; Questions asked 1,176. Basis: product usage, facts.usage_monthly:org_003, signals:org_003.

Show the figures as a table
MonthActive usersLicensed seatsQuestions asked
Jan 261240118
Feb 26940226
Mar 261440388
Apr 261840503
May 262340528
Jun 262740778
Jul 263240985
Aug 263640599
Sep 2641401,176
Connectors, admins and data volume · monthlyUpdated 09 Oct 26
CSV
Left axisConnectors configuredActive adminsIncluded connectors (8)Right axisData volume
00.0 GB43.0 GB86.0 GBJan 26Feb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26Included connectors (8)5.6 GB72Jan 26: Connectors configured 4; Active admins 2; Data volume 1.83 GBFeb 26: Connectors configured 5; Active admins 2; Data volume 2.33 GBMar 26: Connectors configured 5; Active admins 1; Data volume 2.37 GBApr 26: Connectors configured 6; Active admins 2; Data volume 3.83 GBMay 26: Connectors configured 7; Active admins 2; Data volume 5.18 GBJun 26: Connectors configured 7; Active admins 2; Data volume 5.27 GBJul 26: Connectors configured 7; Active admins 2; Data volume 5.37 GBAug 26: Connectors configured 7; Active admins 2; Data volume 5.47 GBSep 26: Connectors configured 7; Active admins 2; Data volume 5.56 GB

Data volume is read on the right axis, in GB, and connectors and admins on the left, as counts: one scale would flatten the counts. The dotted line is the allowance. Latest (Sep 26): Connectors configured 7; Active admins 2; Data volume 5.6 GB. Basis: product usage, facts.usage_monthly:org_003, signals:org_003.

Show the figures as a table
MonthConnectors configuredActive adminsData volume
Jan 26421.83 GB
Feb 26522.33 GB
Mar 26512.37 GB
Apr 26623.83 GB
May 26725.18 GB
Jun 26725.27 GB
Jul 26725.37 GB
Aug 26725.47 GB
Sep 26725.56 GB
Usagemade from

Documents

Updated 9 Oct 26

11 documents in 5 folders; 3 drafts hang on their executed paper. All documents

  • commercial
  • delivery
  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

DealStageAmountClose
Veldmaat Payments – Renewalrenewal_open£50,00014 Dec 2026
CRMmade from

Open tickets

Not yet analysedNo open tickets.
Helpdeskmade from

Activity

CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • not yet analysed
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds

Veldmaat Payments' pages are written from 4 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 79 AI summaries of 86 raw things (calls, tickets, emails, news), 5 people (5 with an AI write-up) and 7 staff (0 with an AI write-up), shown on 11 pages. 1 AI record in this trail is not yet analysed.

The trail as a list (block, record, entity, raw row)
  • Activity page block
  • AI opinion page block
    • Veldmaat Payments at risk AI record
      • Veldmaat Payments – New entity
        • Veldmaat Payments entity
          • accounting/customers.csv org_003 raw row
          • crm/companies.csv org_003 raw row
          • product_analytics/tenants.csv org_003 raw row
        • contracts/order_form_lines.csv ctr_003_01:1 raw row
        • contracts/order_form_lines.csv ctr_003_01:2 raw row
        • contracts/order_forms.csv ctr_003_01 raw row
        • crm/deal_line_items.csv deal_003_01:1 raw row
        • crm/deal_line_items.csv deal_003_01:2 raw row
        • +7 more
      • Veldmaat Payments – Renewal entity
        • Veldmaat Payments entity
          • accounting/customers.csv org_003 raw row
          • crm/companies.csv org_003 raw row
          • product_analytics/tenants.csv org_003 raw row
        • crm/deal_line_items.csv deal_003_02:1 raw row
        • crm/deal_stage_history.csv deal_003_02:1 raw row
        • crm/deals.csv deal_003_02 raw row
      • Veldmaat Payments: signed Growth terms AI record
      • INV-003-0001 entity
        • Veldmaat Payments entity
          • accounting/customers.csv org_003 raw row
          • crm/companies.csv org_003 raw row
          • product_analytics/tenants.csv org_003 raw row
        • accounting/invoice_lines.csv inv_003_001:1 raw row
        • accounting/invoices.csv inv_003_001 raw row
        • accounting/payments.csv pay_003_001 raw row
      • INV-003-0002 entity
        • Veldmaat Payments entity
          • accounting/customers.csv org_003 raw row
          • crm/companies.csv org_003 raw row
          • product_analytics/tenants.csv org_003 raw row
        • accounting/invoice_lines.csv inv_003_002:1 raw row
        • accounting/invoices.csv inv_003_002 raw row
        • accounting/payments.csv pay_003_002 raw row
      • INV-003-0003 entity
        • Veldmaat Payments entity
          • accounting/customers.csv org_003 raw row
          • crm/companies.csv org_003 raw row
          • product_analytics/tenants.csv org_003 raw row
        • accounting/invoice_lines.csv inv_003_003:1 raw row
        • accounting/invoices.csv inv_003_003 raw row
        • accounting/payments.csv pay_003_003 raw row
      • +85 more
  • ARR journey page block
    • facts.arr_monthly:org_003 facts table
      • Veldmaat Payments – New entity
        • Veldmaat Payments entity
          • accounting/customers.csv org_003 raw row
          • crm/companies.csv org_003 raw row
          • product_analytics/tenants.csv org_003 raw row
        • contracts/order_form_lines.csv ctr_003_01:1 raw row
        • contracts/order_form_lines.csv ctr_003_01:2 raw row
        • contracts/order_forms.csv ctr_003_01 raw row
        • crm/deal_line_items.csv deal_003_01:1 raw row
        • crm/deal_line_items.csv deal_003_01:2 raw row
        • +7 more
      • Veldmaat Payments – Renewal entity
        • Veldmaat Payments entity
          • accounting/customers.csv org_003 raw row
          • crm/companies.csv org_003 raw row
          • product_analytics/tenants.csv org_003 raw row
        • crm/deal_line_items.csv deal_003_02:1 raw row
        • crm/deal_stage_history.csv deal_003_02:1 raw row
        • crm/deals.csv deal_003_02 raw row
      • INV-003-0001 entity
        • Veldmaat Payments entity
          • accounting/customers.csv org_003 raw row
          • crm/companies.csv org_003 raw row
          • product_analytics/tenants.csv org_003 raw row
        • accounting/invoice_lines.csv inv_003_001:1 raw row
        • accounting/invoices.csv inv_003_001 raw row
        • accounting/payments.csv pay_003_001 raw row
      • INV-003-0002 entity
        • Veldmaat Payments entity
          • accounting/customers.csv org_003 raw row
          • crm/companies.csv org_003 raw row
          • product_analytics/tenants.csv org_003 raw row
        • accounting/invoice_lines.csv inv_003_002:1 raw row
        • accounting/invoices.csv inv_003_002 raw row
        • accounting/payments.csv pay_003_002 raw row
      • INV-003-0003 entity
        • Veldmaat Payments entity
          • accounting/customers.csv org_003 raw row
          • crm/companies.csv org_003 raw row
          • product_analytics/tenants.csv org_003 raw row
        • accounting/invoice_lines.csv inv_003_003:1 raw row
        • accounting/invoices.csv inv_003_003 raw row
        • accounting/payments.csv pay_003_003 raw row
      • INV-003-0004 entity
        • Veldmaat Payments entity
          • accounting/customers.csv org_003 raw row
          • crm/companies.csv org_003 raw row
          • product_analytics/tenants.csv org_003 raw row
        • accounting/invoice_lines.csv inv_003_004:1 raw row
        • accounting/invoices.csv inv_003_004 raw row
      • +1 more
  • AI facts page block
    • Veldmaat Payments at risk AI record
      • Veldmaat Payments – New entity
        • Veldmaat Payments entity
          • accounting/customers.csv org_003 raw row
          • crm/companies.csv org_003 raw row
          • product_analytics/tenants.csv org_003 raw row
        • contracts/order_form_lines.csv ctr_003_01:1 raw row
        • contracts/order_form_lines.csv ctr_003_01:2 raw row
        • contracts/order_forms.csv ctr_003_01 raw row
        • crm/deal_line_items.csv deal_003_01:1 raw row
        • crm/deal_line_items.csv deal_003_01:2 raw row
        • +7 more
      • Veldmaat Payments – Renewal entity
        • Veldmaat Payments entity
          • accounting/customers.csv org_003 raw row
          • crm/companies.csv org_003 raw row
          • product_analytics/tenants.csv org_003 raw row
        • crm/deal_line_items.csv deal_003_02:1 raw row
        • crm/deal_stage_history.csv deal_003_02:1 raw row
        • crm/deals.csv deal_003_02 raw row
      • Veldmaat Payments: signed Growth terms AI record
      • INV-003-0001 entity
        • Veldmaat Payments entity
          • accounting/customers.csv org_003 raw row
          • crm/companies.csv org_003 raw row
          • product_analytics/tenants.csv org_003 raw row
        • accounting/invoice_lines.csv inv_003_001:1 raw row
        • accounting/invoices.csv inv_003_001 raw row
        • accounting/payments.csv pay_003_001 raw row
      • INV-003-0002 entity
        • Veldmaat Payments entity
          • accounting/customers.csv org_003 raw row
          • crm/companies.csv org_003 raw row
          • product_analytics/tenants.csv org_003 raw row
        • accounting/invoice_lines.csv inv_003_002:1 raw row
        • accounting/invoices.csv inv_003_002 raw row
        • accounting/payments.csv pay_003_002 raw row
      • INV-003-0003 entity
        • Veldmaat Payments entity
          • accounting/customers.csv org_003 raw row
          • crm/companies.csv org_003 raw row
          • product_analytics/tenants.csv org_003 raw row
        • accounting/invoice_lines.csv inv_003_003:1 raw row
        • accounting/invoices.csv inv_003_003 raw row
        • accounting/payments.csv pay_003_003 raw row
      • +85 more
  • Contacts page block
    • Joost Verbeek entity
      • Veldmaat Payments entity
        • accounting/customers.csv org_003 raw row
        • crm/companies.csv org_003 raw row
        • product_analytics/tenants.csv org_003 raw row
      • crm/contacts.csv per_0301:org_003 raw row
      • product_analytics/users.csv usr_003_002 raw row
    • Annelies de Vries entity
      • Veldmaat Payments entity
        • accounting/customers.csv org_003 raw row
        • crm/companies.csv org_003 raw row
        • product_analytics/tenants.csv org_003 raw row
      • crm/contacts.csv per_0302:org_003 raw row
    • Sanne Bakker entity
      • Veldmaat Payments entity
        • accounting/customers.csv org_003 raw row
        • crm/companies.csv org_003 raw row
        • product_analytics/tenants.csv org_003 raw row
      • crm/contacts.csv per_0303:org_003 raw row
      • product_analytics/users.csv usr_003_001 raw row
    • Ruben Smit entity
      • Veldmaat Payments entity
        • accounting/customers.csv org_003 raw row
        • crm/companies.csv org_003 raw row
        • product_analytics/tenants.csv org_003 raw row
      • crm/contacts.csv per_0304:org_003 raw row
    • Femke Jansen entity
      • Veldmaat Payments entity
        • accounting/customers.csv org_003 raw row
        • crm/companies.csv org_003 raw row
        • product_analytics/tenants.csv org_003 raw row
      • crm/contacts.csv per_0305:org_003 raw row
      • product_analytics/users.csv usr_003_003 raw row
  • Open deals page block
    • Veldmaat Payments – Renewal entity
      • Veldmaat Payments entity
        • accounting/customers.csv org_003 raw row
        • crm/companies.csv org_003 raw row
        • product_analytics/tenants.csv org_003 raw row
      • crm/deal_line_items.csv deal_003_02:1 raw row
      • crm/deal_stage_history.csv deal_003_02:1 raw row
      • crm/deals.csv deal_003_02 raw row
  • Documents page block
  • hero page block
    • Key facts page block
      • Evidence trail page block
        • The story page block
          • Next step page block
            • Open tickets (not yet analysed) page block
              • Profile page block
                • Sources page block
                  • Platform usage page block
                    Computedmade from
                    Sources AI · Accounting · Calls · Contracts · CRM · Documents · Events · Support · Email · Web · Usage
                    made from

                    BB-Demo is a fictional company; every organisation and person here is invented. B-Brain is the tool. Built by site/build_site.py from the site tree, data as of Fri 9 Oct 2026. Help & Support

                    Help & Support

                    Open as a page

                    Help & Support

                    B-Brain is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

                    How to use the site

                    How to ask

                    Press Ask Brain in the header. Type a question, or pick one of the examples.

                    The site itself does not call an AI model; answers in Claude come from the same figures you see here.

                    What the data covers

                    DataRecords
                    Organisations225
                    People at customers862
                    BB-Demo staff58
                    Calls1,995
                    Email threads3,013
                    Support tickets1,159
                    Documents1,218
                    Deals315
                    Invoices285
                    Events49
                    News items119

                    Data as of Fri 9 Oct 2026. Text marked AI was written by the brain from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

                    BB-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Brain is the tool that reads its data.

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