Thornwick Haulage

Lost£0

AI facts

Current to 13 Oct 26

Thornwick Haulage, a logistics firm in Hull, holds no contract with BB-Demo and has no invoices. Its only deal was a Starter new-business deal of £26k with an ACV of £20k. That deal closed lost on 22 Mar 2024, with the reason recorded as chose competitor. There are no usage records or tickets. Two Starter proposals, dated 7 Feb 2024 and 12 Feb 2024, were issued and neither was executed. The last interaction was on 7 Mar 2024.

Read from 3 calls · 2 email threads · 1 deals · 3 people · 2 documents, newest 7 Mar 24

AImade from

Profile

Updated 9 Oct 26

IndustryLogistics
Websitethornwick.example
CountryUnited Kingdom
HQ cityHull
Size380 employees
CRM ownerTom Ashdown
TypeProspectdiffers
StateLost

CRMmade from

AI opinion

Current to 13 Oct 26

Lost, because the only deal closed lost to a competitor on 22 Mar 2024 and there has been no contact since. Emma Firth, the Finance Director, never went beyond reviewing the proposal. The one opportunity is a win-back approach by Tom Ashdown on current Starter pricing.

Signals Thornwick Haulage – New Document roll-up Thornwick Haulage / BB-Demo – Proposal BB-Demo webinar, 21 Mar 2024

AI · claude-opus-5-5 · 13 Oct 2026

AImade from

Key facts

Updated 9 Oct 26

Last contact7 Mar 2024

Computedmade from

Next step

Current to 13 Oct 26

What: Tom Ashdown emails Dan Firth to reopen the conversation and offers a Starter demo on Thornwick Haulage's own data that includes a finance connector, priced at current list. re_engage
Who: Tom Ashdown
When: This week by 9 Oct 2026
Why: Tom Ashdown should reopen contact with Dan Firth, the former champion, with a Starter win-back on current pricing built around the finance connector he asked about, since the deal closed lost on 22 Mar 2024 and nobody has spoken to Thornwick Haulage since 7 Mar 2024.

AI · claude-opus-5-5 · 13 Oct 2026

AImade from

The story

Current to 14 Oct 26

Lost

Lost: Thornwick Haulage never signed. Its only Starter deal of £26k closed lost to an unnamed competitor on 22 Mar 2024, and there has been no contact since 7 Mar 2024. Tom Ashdown should reopen talks with Dan Firth on a current-price Starter win-back.

Lost: Thornwick Haulage never signed, and its only deal, a Starter deal of £26k, closed lost to an unnamed competitor on 22 Mar 2024. No proposal was executed, so there is no contract or renewal date.

There is no usage, ticket or invoice history, because Thornwick Haulage never became a customer. Tom Ashdown ran all three calls with Dan Firth, the champion, while Emma Firth, Finance Director, twice asked the price after year one.

The last contact was Nell Ashcombe's webinar invitation to Nicola Ellwood on 7 Mar 2024, which drew no reply. The main risks are a cold relationship and the unnamed competitor's unknown hold.

Tom Ashdown should email Dan Firth this week with a Starter win-back at current list, £6,000 implementation and a £22k subscription, offering a demo with the finance connector he raised. Owen Tallis reviews any discount, both by 9 Oct 2026.

AI · claude-opus-5-5 · 14 Oct 2026

AImade from

ARR journey

Not yet analysedNo ARR history: no order forms or invoices for this organisation.

Accountingmade from

Platform usage

Not yet analysedNo platform usage: this organisation has no tenant in product analytics.

Usagemade from

Documents

Updated 9 Oct 26

2 documents in 1 folders; 1 drafts hang on their executed paper. All documents

presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list

Proposals (2)
- Starter tier proposal, draft v1 draft · proposal · 7 Feb 2024
- Starter tier proposal issued · proposal · 12 Feb 2024

Documentsmade from

Open deals

Not yet analysedNo open deals.

CRMmade from

Open tickets

Not yet analysedNo open tickets.

Helpdeskmade from

Activity

24 Feb 2026eventRevenue leaders roundtable Alice Brewer, Joost Verbeek, Douglas Baird, Craig Oduya, Lachlan Nguyen, Luis Herrera, Jo Fowler, Inge de Boer, Kofi Asamoah, Joanne Feeney, Natasha Greaves, Adrian Mellor, Daan Visser, Fleur Jansen, Marloes de Vries, Sunita Bains, Ethan Brody, Deirdre Barry, Dylan Price, Tina Goddard, Emma Haworth, Ian Fairclough, Colin Airey, Philipp Schulz, Clodagh Fitzgerald, Grant Mattner, Ruth Ackroyd, Stuart Kenyon, Eilidh Rutherford, Oliver Kirkby, Tracy Bullock, Jill Heron, Wim Goossens, Annika Lund, Jonas Hofmann, Nicola Ellwood, Ian Greenhalgh, Kyle Jenkins, Rashid Suwaidi, Polly Illingworth, Malcolm Ridgway, Ruud Verhoeven, Bas Kuijpers, Ingrid Solberg, Kyle Brandvold, Wouter Brouwer+43
12 Mar 2025eventData leaders conference (BB-Demo stand) Sofia Marchetti, Nate Feldman, Saira Khalid, Shaun Godley, Elliot Kirkby, Fergal Desmond, Alan Rennie, Lee Garside, Karen Midgley, Markus Krause, Dan Firth, Sam Nuttall, Anjali Desai, Kirsteen Boyd, Trevor Mayhew+12
17 Oct 2024eventBB-Demo webinar Sofia Marchetti, Rajesh Mistry, Nate Feldman, Elliot Allott, Sam Yates, Brianna Ocampo, Asif Jagger, Ian Prendergast, Lee Garside, Cerys Llewellyn, Huw Bevan, Owain Jenkins, Clive Wardle, Deborah Gowland, Tariq Hussain, Diane Cropper, Jill Heron, Anders Thomsen, Dan Firth, Neha Kapoor, Jess Ferrand, Lauren Pilkington, Declan Moran, Fraser McAllister, Iain Lumsden+22
21 Mar 2024eventBB-Demo webinar Nell Ashcombe, Mark Siddall, Imogen Hartley, Moira Sinclair, Kirsty Rigby, Neil Entwistle, Olivier Delmotte, Phoebe Lacey, Méabh Crowley, Nadeem Qureshi, Tina Goddard, Nathan Booth, Lukas Hartwig, Sanjay Krishnan, Nicola Ellwood, Marie Goossens, Wes Jago, Ailsa Dunlop, Trevor Mayhew, Petra Lüders, Pauline Metcalfe, Liam Corner, Florian Becker+20
7 Mar 2024email_threadBB-Demo webinar, 21 Mar 2024 Nell Ashcombe, Nicola Ellwood
15 Feb 2024callThornwick Haulage / BB-Demo – Proposal Tom Ashdown, Dan Firth, Emma Firth
12 Feb 2024documentThornwick Haulage - Proposal Tom Ashdown
7 Feb 2024documentThornwick Haulage - Proposal v1 Tom Ashdown
4 Jan 2024callThornwick Haulage / BB-Demo – Demo Tom Ashdown, Tobias Renwick, Dan Firth, Nicola Ellwood+1
28 Nov 2023callThornwick Haulage / BB-Demo – Discovery Tom Ashdown, Dan Firth, Emma Firth
24 Nov 2023email_threadDiscovery call Tom Ashdown, Dan Firth
19 Oct 2023dealThornwick Haulage – New Tom Ashdown, Dan Firth

CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26

hide membership not yet analysed

Key

Source rows
Raw things
People
Organisation
Organisation AI
Pages
AI-written record (ring)
not yet analysed
belongs to the organisation (one line per group)
Size: how many records a group holds

Thornwick Haulage's pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 7 AI summaries of 8 raw things (calls, tickets, emails, news), 3 people (3 with an AI write-up) and 2 staff (0 with an AI write-up), shown on 3 pages.

The trail as a list (block, record, entity, raw row)

Activity page block
- Thornwick Haulage / BB-Demo – Discovery entity
  - Thornwick Haulage entity
    - crm/companies.csv org_034 raw row
  - call_recorder/calls.csv call_034_001 raw row
- Thornwick Haulage / BB-Demo – Demo entity
  - Thornwick Haulage entity
    - crm/companies.csv org_034 raw row
  - call_recorder/calls.csv call_034_002 raw row
- Thornwick Haulage / BB-Demo – Proposal entity
  - Thornwick Haulage entity
    - crm/companies.csv org_034 raw row
  - call_recorder/calls.csv call_034_003 raw row
- Thornwick Haulage – New entity
  - Thornwick Haulage entity
    - crm/companies.csv org_034 raw row
  - crm/deal_line_items.csv deal_034_01:1 raw row
  - crm/deal_line_items.csv deal_034_01:2 raw row
  - crm/deal_stage_history.csv deal_034_01:1 raw row
  - crm/deal_stage_history.csv deal_034_01:2 raw row
  - crm/deal_stage_history.csv deal_034_01:3 raw row
  - +3 more
- Thornwick Haulage - Proposal v1 entity
  - Thornwick Haulage entity
    - crm/companies.csv org_034 raw row
  - document_store/files.csv doc_034_001 raw row
- Thornwick Haulage - Proposal entity
  - Thornwick Haulage entity
    - crm/companies.csv org_034 raw row
  - document_store/files.csv doc_034_002 raw row
- +6 more
AI opinion page block
- Thornwick Haulage lost AI record
  - Thornwick Haulage – New entity
    - Thornwick Haulage entity
      - crm/companies.csv org_034 raw row
    - crm/deal_line_items.csv deal_034_01:1 raw row
    - crm/deal_line_items.csv deal_034_01:2 raw row
    - crm/deal_stage_history.csv deal_034_01:1 raw row
    - crm/deal_stage_history.csv deal_034_01:2 raw row
    - crm/deal_stage_history.csv deal_034_01:3 raw row
    - +3 more
  - Thornwick Haulage: proposals only, none executed AI record
    - Thornwick Haulage - Proposal v1 entity
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
      - document_store/files.csv doc_034_001 raw row
    - Thornwick Haulage - Proposal entity
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
      - document_store/files.csv doc_034_002 raw row
    - Thornwick Haulage Starter proposal v1 AI record
      - Thornwick Haulage - Proposal v1 entity
        Thornwick Haulage entity
        crm/companies.csv org_034 raw row
        document_store/files.csv doc_034_001 raw row
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
    - Thornwick Haulage Starter proposal AI record
      - Thornwick Haulage - Proposal entity
        Thornwick Haulage entity
        crm/companies.csv org_034 raw row
        document_store/files.csv doc_034_002 raw row
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
    - Thornwick Haulage entity
      - crm/companies.csv org_034 raw row
  - Discovery: siloed data and manual reconciling AI record
    - Thornwick Haulage / BB-Demo – Discovery entity
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
      - call_recorder/calls.csv call_034_001 raw row
    - Thornwick Haulage entity
      - crm/companies.csv org_034 raw row
  - Demo on Thornwick's own Salesforce data AI record
    - Thornwick Haulage / BB-Demo – Demo entity
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
      - call_recorder/calls.csv call_034_002 raw row
    - Thornwick Haulage entity
      - crm/companies.csv org_034 raw row
  - Starter proposal walk-through AI record
    - Thornwick Haulage / BB-Demo – Proposal entity
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
      - call_recorder/calls.csv call_034_003 raw row
    - Thornwick Haulage entity
      - crm/companies.csv org_034 raw row
  - Thornwick Haulage Starter proposal v1 AI record
    - Thornwick Haulage - Proposal v1 entity
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
      - document_store/files.csv doc_034_001 raw row
    - Thornwick Haulage entity
      - crm/companies.csv org_034 raw row
  - +9 more
ARR journey (not yet analysed) page block
- facts.arr_monthly:org_034 facts table
  - Thornwick Haulage – New entity
    - Thornwick Haulage entity
      - crm/companies.csv org_034 raw row
    - crm/deal_line_items.csv deal_034_01:1 raw row
    - crm/deal_line_items.csv deal_034_01:2 raw row
    - crm/deal_stage_history.csv deal_034_01:1 raw row
    - crm/deal_stage_history.csv deal_034_01:2 raw row
    - crm/deal_stage_history.csv deal_034_01:3 raw row
    - +3 more
AI facts page block
- Thornwick Haulage lost AI record
  - Thornwick Haulage – New entity
    - Thornwick Haulage entity
      - crm/companies.csv org_034 raw row
    - crm/deal_line_items.csv deal_034_01:1 raw row
    - crm/deal_line_items.csv deal_034_01:2 raw row
    - crm/deal_stage_history.csv deal_034_01:1 raw row
    - crm/deal_stage_history.csv deal_034_01:2 raw row
    - crm/deal_stage_history.csv deal_034_01:3 raw row
    - +3 more
  - Thornwick Haulage: proposals only, none executed AI record
    - Thornwick Haulage - Proposal v1 entity
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
      - document_store/files.csv doc_034_001 raw row
    - Thornwick Haulage - Proposal entity
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
      - document_store/files.csv doc_034_002 raw row
    - Thornwick Haulage Starter proposal v1 AI record
      - Thornwick Haulage - Proposal v1 entity
        Thornwick Haulage entity
        crm/companies.csv org_034 raw row
        document_store/files.csv doc_034_001 raw row
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
    - Thornwick Haulage Starter proposal AI record
      - Thornwick Haulage - Proposal entity
        Thornwick Haulage entity
        crm/companies.csv org_034 raw row
        document_store/files.csv doc_034_002 raw row
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
    - Thornwick Haulage entity
      - crm/companies.csv org_034 raw row
  - Discovery: siloed data and manual reconciling AI record
    - Thornwick Haulage / BB-Demo – Discovery entity
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
      - call_recorder/calls.csv call_034_001 raw row
    - Thornwick Haulage entity
      - crm/companies.csv org_034 raw row
  - Demo on Thornwick's own Salesforce data AI record
    - Thornwick Haulage / BB-Demo – Demo entity
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
      - call_recorder/calls.csv call_034_002 raw row
    - Thornwick Haulage entity
      - crm/companies.csv org_034 raw row
  - Starter proposal walk-through AI record
    - Thornwick Haulage / BB-Demo – Proposal entity
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
      - call_recorder/calls.csv call_034_003 raw row
    - Thornwick Haulage entity
      - crm/companies.csv org_034 raw row
  - Thornwick Haulage Starter proposal v1 AI record
    - Thornwick Haulage - Proposal v1 entity
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
      - document_store/files.csv doc_034_001 raw row
    - Thornwick Haulage entity
      - crm/companies.csv org_034 raw row
  - +9 more
Contacts page block
- Dan Firth entity
  - Thornwick Haulage entity
    - crm/companies.csv org_034 raw row
  - crm/contacts.csv per_3401:org_034 raw row
- Emma Firth entity
  - Thornwick Haulage entity
    - crm/companies.csv org_034 raw row
  - crm/contacts.csv per_3402:org_034 raw row
- Nicola Ellwood entity
  - Thornwick Haulage entity
    - crm/companies.csv org_034 raw row
  - crm/contacts.csv per_3403:org_034 raw row
Open deals (not yet analysed) page block
- Thornwick Haulage entity
  - crm/companies.csv org_034 raw row
Documents page block
- Thornwick Haulage - Proposal v1 entity
  - Thornwick Haulage entity
    - crm/companies.csv org_034 raw row
  - document_store/files.csv doc_034_001 raw row
- Thornwick Haulage - Proposal entity
  - Thornwick Haulage entity
    - crm/companies.csv org_034 raw row
  - document_store/files.csv doc_034_002 raw row
hero page block
- Thornwick Haulage lost AI record
  - Thornwick Haulage – New entity
    - Thornwick Haulage entity
      - crm/companies.csv org_034 raw row
    - crm/deal_line_items.csv deal_034_01:1 raw row
    - crm/deal_line_items.csv deal_034_01:2 raw row
    - crm/deal_stage_history.csv deal_034_01:1 raw row
    - crm/deal_stage_history.csv deal_034_01:2 raw row
    - crm/deal_stage_history.csv deal_034_01:3 raw row
    - +3 more
  - Thornwick Haulage: proposals only, none executed AI record
    - Thornwick Haulage - Proposal v1 entity
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
      - document_store/files.csv doc_034_001 raw row
    - Thornwick Haulage - Proposal entity
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
      - document_store/files.csv doc_034_002 raw row
    - Thornwick Haulage Starter proposal v1 AI record
      - Thornwick Haulage - Proposal v1 entity
        Thornwick Haulage entity
        crm/companies.csv org_034 raw row
        document_store/files.csv doc_034_001 raw row
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
    - Thornwick Haulage Starter proposal AI record
      - Thornwick Haulage - Proposal entity
        Thornwick Haulage entity
        crm/companies.csv org_034 raw row
        document_store/files.csv doc_034_002 raw row
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
    - Thornwick Haulage entity
      - crm/companies.csv org_034 raw row
  - Discovery: siloed data and manual reconciling AI record
    - Thornwick Haulage / BB-Demo – Discovery entity
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
      - call_recorder/calls.csv call_034_001 raw row
    - Thornwick Haulage entity
      - crm/companies.csv org_034 raw row
  - Demo on Thornwick's own Salesforce data AI record
    - Thornwick Haulage / BB-Demo – Demo entity
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
      - call_recorder/calls.csv call_034_002 raw row
    - Thornwick Haulage entity
      - crm/companies.csv org_034 raw row
  - Starter proposal walk-through AI record
    - Thornwick Haulage / BB-Demo – Proposal entity
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
      - call_recorder/calls.csv call_034_003 raw row
    - Thornwick Haulage entity
      - crm/companies.csv org_034 raw row
  - Thornwick Haulage Starter proposal v1 AI record
    - Thornwick Haulage - Proposal v1 entity
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
      - document_store/files.csv doc_034_001 raw row
    - Thornwick Haulage entity
      - crm/companies.csv org_034 raw row
  - +9 more
- facts.reconciliation_t0:org_034 facts table
  - Thornwick Haulage – New entity
    - Thornwick Haulage entity
      - crm/companies.csv org_034 raw row
    - crm/deal_line_items.csv deal_034_01:1 raw row
    - crm/deal_line_items.csv deal_034_01:2 raw row
    - crm/deal_stage_history.csv deal_034_01:1 raw row
    - crm/deal_stage_history.csv deal_034_01:2 raw row
    - crm/deal_stage_history.csv deal_034_01:3 raw row
    - +3 more
  - Thornwick Haulage entity
    - crm/companies.csv org_034 raw row
- Thornwick Haulage entity
  - crm/companies.csv org_034 raw row
- Signals: Thornwick Haulage signals (no model)
  - Thornwick Haulage entity
    - crm/companies.csv org_034 raw row
  - Thornwick Haulage entity
    - crm/companies.csv org_034 raw row
Key facts page block
- facts.reconciliation_t0:org_034 facts table
  - Thornwick Haulage – New entity
    - Thornwick Haulage entity
      - crm/companies.csv org_034 raw row
    - crm/deal_line_items.csv deal_034_01:1 raw row
    - crm/deal_line_items.csv deal_034_01:2 raw row
    - crm/deal_stage_history.csv deal_034_01:1 raw row
    - crm/deal_stage_history.csv deal_034_01:2 raw row
    - crm/deal_stage_history.csv deal_034_01:3 raw row
    - +3 more
  - Thornwick Haulage entity
    - crm/companies.csv org_034 raw row
- Thornwick Haulage entity
  - crm/companies.csv org_034 raw row
- Signals: Thornwick Haulage signals (no model)
  - Thornwick Haulage entity
    - crm/companies.csv org_034 raw row
  - Thornwick Haulage entity
    - crm/companies.csv org_034 raw row
- BB-Demo webinar, 21 Mar 2024 entity
  - Thornwick Haulage entity
    - crm/companies.csv org_034 raw row
  - mailbox/messages.csv thr_034_0002:1 raw row
  - mailbox/threads.csv thr_034_0002 raw row
Evidence trail page block
- Thornwick Haulage entity
  - crm/companies.csv org_034 raw row
The story page block
- Customer: Thornwick Haulage AI record
  - Thornwick Haulage lost AI record
    - Thornwick Haulage – New entity
      - Thornwick Haulage entity
        crm/companies.csv org_034 raw row
      - crm/deal_line_items.csv deal_034_01:1 raw row
      - crm/deal_line_items.csv deal_034_01:2 raw row
      - crm/deal_stage_history.csv deal_034_01:1 raw row
      - crm/deal_stage_history.csv deal_034_01:2 raw row
      - crm/deal_stage_history.csv deal_034_01:3 raw row
      - +3 more
    - Thornwick Haulage: proposals only, none executed AI record
      - Thornwick Haulage - Proposal v1 entity
    - +9 more
  - +6 more
Next step page block
Open tickets (not yet analysed) page block
Profile page block
Sources page block
Platform usage (not yet analysed) page block

Computedmade from

Sources AI · Calls · CRM · Documents · Events · Email

made from

BB-Demo is a fictional company; every organisation and person here is invented. B-Brain is the tool. Built by site/build_site.py from the site tree, data as of Fri 9 Oct 2026. Help & Support

Data	Records
Organisations	225
People at customers	862
BB-Demo staff	58
Calls	1,995
Email threads	3,013
Support tickets	1,159
Documents	1,218
Deals	315
Invoices	285
Events	49
News items	119

Thornwick Haulage

AI facts

Profile

AI opinion

Key facts

Next step

The story

ARR journey

Platform usage

Documents

Open deals

Open tickets

Activity

Contacts

Evidence trail

Help & Support

Help & Support

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How to ask

What the data covers

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