Duplicate customer records in the brain

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Lindqvarn Retail · Duplicate customer records in the brain

Karin reported duplicate customer records. Olivia identified root cause: e-commerce and CRM connectors normalise email addresses differently. Configuration corrected.

Priority normal

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What happened

What this says

Current to 13 Oct 26

Karin reported duplicate customer records. Olivia identified root cause: e-commerce and CRM connectors normalise email addresses differently. Configuration corrected.

Problem: Customer records duplicated because e-commerce normalises emails differently than CRM, causing false non-matches. Handling: Olivia identified root cause and corrected mapping configuration. Planned to monitor next refresh for successful merge. Watch: Data quality issue affected segment accuracy. Root cause was connector integration complexity.

AI · claude-haiku-4-5-20251001 · 13 Oct 2026

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Details

Updated 9 Oct 26

Prioritynormal

Statusclosed

Categorydata_quality

Channelweb

First response (min)369

CSAT5

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created · Karin Sjöberg 15 Jun 2026 11:37
Hi, we've noticed some duplicate customer records appearing in the brain. It seems like our e-commerce system customers are being incorrectly matched to CRM records. This is causing our segment data to be inaccurate. Can you help us identify the root cause and advise on how to clean this up? Thanks, Karin.
public_reply · Olivia Grant 15 Jun 2026 17:46
Thanks for reporting this. I've checked your system mappings and found the issue: your e-commerce connector normalises email addresses differently than your CRM, causing incorrect customer matches. I've corrected the mapping configuration, and the next refresh will merge the duplicate records correctly. I'll monitor the refresh to confirm it works. Thanks, Olivia.
status_change · Olivia Grant 19 Jun 2026 12:44
status_change · 23 Jun 2026 23:59

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BB-Demo is a fictional company; every organisation and person here is invented. B-Brain is the tool. Built by site/build_site.py from the site tree, data as of Fri 9 Oct 2026. Help & Support

Help & Support

Open as a page

Help & Support

B-Brain is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

How to use the site

Summary is the landing page: what happened this week, the calls just held and the calls coming up, the risks and the renewals due.
Organisations lists every customer. Open one to see its key facts, the AI assessment and next step, platform usage, the ARR journey, deals, documents, contacts and activity, and the lineage of every block.
Conversations, Commercial, People, News and Documents cut the same data by topic. System explains how the brain is built and where each figure comes from.
Every card ends with a small made from link: it opens the lineage explorer focused on that card, so you can walk from the figure down to the raw rows it came from.
Use the sun and moon button at the top right to choose dark or light. Choose your device's own mode again to go back to following the device.

How to ask

Press Ask Brain in the header. Type a question, or pick one of the examples.

Search the brain finds the organisations, people, calls, emails, tickets, documents and news that match your words, with links to their pages.
Ask Claude copies your question and opens the B-Brain Claude Project, where Claude answers from the same data using the B-Brain tools and cites the pages it used.

The site itself does not call an AI model; answers in Claude come from the same figures you see here.

What the data covers

Data	Records
Organisations	225
People at customers	862
BB-Demo staff	58
Calls	1,995
Email threads	3,013
Support tickets	1,159
Documents	1,218
Deals	315
Invoices	285
Events	49
News items	119

Data as of Fri 9 Oct 2026. Text marked AI was written by the brain from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BB-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Brain is the tool that reads its data.

Who to contact

Email support@b-brain.example or talk to your B-Brain account team. Tell us the page address and what looked wrong; a screenshot helps.

Help