Who they are
Insight
Current to 13 Oct 26CFO and economic buyer at Merriott Lyle Distribution. He decides on signature and reads every figure against its base. Since the Enterprise renewal he has pressed on seat usage and value, and he has held the £4,548 expansion pending a usage review.
Role: Chief Financial Officer in Birmingham, held in the CRM as economic buyer. His platform user was created on 28 Feb 2025 and is not an admin. He has no tickets and no deals recorded against him.
Influence: he is the signing authority. In the 30 Jan 2025 negotiation call he would not sign without Bernadette Lowry's comfort, so credit control carries weight with him.
Watch: he rejects any figure without a base, wants value in terms the board will accept, and links falling usage to the price of two hundred seats. He wants usage and a value note before the expansion moves. The evidence does not show the outcome of 14 Sep 2026.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Merriott Lyle Distribution | Chief Financial Officer | economic_buyer | malcolm.ridgway@merriottlyle.example |
Activity
- 10 Sep 2026email_threadOrder form for signature
- 8 Sep 2026email_threadFollow-up: expansion order form
+2
- 7 Sep 2026callMerriott Lyle Distribution / BB-Demo – Negotiation
+2
- 27 Aug 2026email_threadFinding time to talk through the renewal terms
- 18 Aug 2026email_threadExpansion proposal for Merriott Lyle
- 17 Aug 2026callMerriott Lyle Distribution / BB-Demo – Proposal
- 11 Jun 2026eventBB-Demo Customer Day London
+91
- 24 May 2026email_threadInvitation: BB-Demo Customer Day London
- 13 May 2026email_threadFollowing up on the quarterly business review
+2
- 12 May 2026callMerriott Lyle Distribution / BB-Demo – Qbr
+2
- 24 Feb 2026eventRevenue leaders roundtable
+43
- 17 Feb 2026email_threadInvitation: Revenue leaders roundtable in London
- 13 Feb 2026email_threadOrder form for signature: renewal
- 26 Jan 2026callMerriott Lyle Distribution / BB-Demo – Renewal
+2
- 16 Jan 2026email_threadFinding a time to talk about the renewal
- 8 Dec 2025callMerriott Lyle Distribution / BB-Demo – Renewal
+2
- 4 Dec 2025email_threadFinding a time to talk through the renewal
- 28 Nov 2025email_threadYour Enterprise renewal: notice and next steps
- 11 Nov 2025email_threadFollowing up on the QBR
+2
- 10 Nov 2025callMerriott Lyle Distribution / BB-Demo – Qbr
+2
- 8 Aug 2025email_threadFollow-up from the quarterly review
+2
- 7 Aug 2025callMerriott Lyle Distribution / BB-Demo – Qbr
+2
- 12 Feb 2025email_threadOrder form for signature
- 3 Feb 2025email_threadFollowing our call: order form and next steps
+2
- 30 Jan 2025callMerriott Lyle Distribution / BB-Demo – Negotiation
+2
- 27 Jan 2025email_threadCall to talk through terms
- 6 Jan 2025email_threadProposal for Merriott Lyle: your questions
- 6 Jan 2025callMerriott Lyle Distribution / BB-Demo – Proposal