DeShawn Mitchell
Person
Etowah Lane Equipment Rental · champion
DeShawn Mitchell is the business champion for the Enterprise proposal at Etowah Lane Equipment Rental. He backs the value case from the branch counter but cannot commit budget alone: it sits with CFO Laura Kessler.
Who they are
Insight
Current to 14 Oct 26DeShawn Mitchell is the business champion for the Enterprise proposal at Etowah Lane Equipment Rental. He backs the value case from the branch counter but cannot commit budget alone: it sits with CFO Laura Kessler.
Role: VP National Accounts and the CRM champion. He opened the discovery on 27 Apr 2026 and has attended the demos and the 15 Sep 2026 proposal call.
Influence: He wants the brain and says a side-by-side on a handful of accounts is something he can get approved. Budget goes through his finance lead, so he advocates rather than decides.
Watch: He wants to position the brain with the CIO, who owns the Signalvane suite, before BB-Demo does. The 15 Sep 2026 call left him to gather facts on manual weekly work for the value case.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Etowah Lane Equipment Rental | VP National Accounts | champion | deshawn.mitchell@etowahlane.example |
Activity
- 15 Sep 2026callEtowah Lane Equipment Rental / BB-Demo – Proposal
- 4 Aug 2026callEtowah Lane Equipment Rental / BB-Demo – Demo
+3 - 30 Jul 2026email_threadDemo for the national accounts team
- 12 May 2026callEtowah Lane Equipment Rental / BB-Demo – Demo+2
- 1 May 2026email_threadGetting a demo on the calendar
- 27 Apr 2026dealEtowah Lane Equipment Rental – New
- 27 Apr 2026callEtowah Lane Equipment Rental / BB-Demo – Discovery
- 17 Apr 2026email_threadSetting up a discovery conversation