What it says
What this says
Current to 13 Oct 26Executed Growth tier MSA signed 18 Nov 2025, term 2 Dec 2025 to 1 Dec 2026. Availability 99.5%, P1 first response one business hour. Subscription £42k a year net after a 5% first-term discount; implementation £12k one-off.
What it is: the executed MSA with order lines for the Growth subscription and implementation. It states that "This executed document is the record of the contracted price and terms for the Term."
Commits: availability 99.5%, P1 first response of one business hour, nightly refresh complete by 07:00 Customer local time on business days. Subscription is invoiced annually in advance at £42k, payable within 30 days.
Unusual: credits are for availability only, so a stale but available brain earns no credit. The 5% discount applies to the first term only and ends at renewal, which is priced at list at that time.
Not settled: the renewal price and any renewal outcome. The implementation invoicing terms are only "the terms agreed between the parties". The customer signatory is not named.
As found in this document
Current to 9 Oct 26- Date end1 Dec 2026Source: object_read:doc_151_005
- Date renewal1 Dec 2026Source: object_read:doc_151_005
- Date signed18 Nov 2025Source: object_read:doc_151_005
- Date start2 Dec 2025Source: object_read:doc_151_005
- Price£41,800Source: object_read:doc_151_005
- Availability99.5%Source: object_read:doc_151_005
- P1 first responseOne business hourSource: object_read:doc_151_005
- Service credit10% of one month's fee for each month in which the availability commitment is missed10% of one month's fee for each month in which the availability commitment is missed · Source: object_read:doc_151_005
- Credit basisAvailability onlySource: object_read:doc_151_005
- Nightly refreshexpected to be complete by 07:00 Customer local time on business daysexpected to be complete by 07:00 Customer local time on business days · Source: object_read:doc_151_005
- Annual recurring subscription (net)£41,800Source: object_read:doc_151_005
- One-off implementation fee£12,000Source: object_read:doc_151_005
- Billing frequencyAnnualSource: object_read:doc_151_005
- Payment terms30 days from invoiceSource: object_read:doc_151_005
The document
Body
Carnmoor Fleet Leasing - Master Services Agreement (signed)
Status: Executed Version: 1 Signed: 18 Nov 2025 Service start date: 2 Dec 2025 Service end date: 1 Dec 2026
This Master Services Agreement, together with the order lines set out below, is made between BB-Demo and Carnmoor Fleet Leasing of Milton Keynes. It governs the supply of the company brain, run inside the Customer's own Snowflake account, and the implementation work needed to bring it live.
Parties
| Party | Role | Description |
|---|---|---|
| BB-Demo | Supplier | London data business providing the company brain subscription and implementation |
| Carnmoor Fleet Leasing | Customer | Contract-hire and fleet-management company, Milton Keynes |
Account Executive for BB-Demo: Sophie Ling Customer Success Manager for BB-Demo: Amara Obi
Background
The Customer runs a large contract-hire and fleet-management business for UK employers. It has chosen the Growth tier so that its corporate account managers, its driver service desk and its remarketing team can see each client's fleet, queries and invoices together in one place.
Order lines
Read the whole document (5,880 characters)
| SKU | Item | Qty | Unit price | Discount | Net | Type |
|---|---|---|---|---|---|---|
| SUB-GROWTH | Company Brain – Growth | 1 | £44k | 5% | £42k | Annual recurring |
| IMP-GROWTH | Implementation – Growth (eight weeks, up to eight connectors) | 1 | £12k | 0% | £12k | One-off |
Commercial summary
| Item | Amount |
|---|---|
| Annual recurring subscription (net) | £42k |
| One-off implementation fee | £12k |
| Total contract value | £54k |
| Billing frequency | Annual |
| Payment terms | 30 days from invoice |
The discount of 5% applies to the subscription for the first term only. The implementation fee is fixed and carries no discount.
Definitions
- Services means the Growth tier subscription to the company brain and the Growth implementation described in the order lines.
- Term means the period from 2 Dec 2025 to 1 Dec 2026, unless renewed in writing.
- Connector means a configured link between the Customer's source system and the brain.
- Business hours means the hours in which BB-Demo's support team is staffed on a business day in the United Kingdom.
Scope of services
Subscription
BB-Demo will provide the Growth tier of the company brain for several teams at the Customer, including pages, chat and search, the dashboards builder and quarterly business reviews led by the Customer Success Manager. The allowances for users and connectors are those of the Growth tier as published in BB-Demo's price book at the date of signing.
Implementation
BB-Demo will carry out the Growth implementation over eight weeks, connecting up to eight source systems and configuring the brain for the Customer's teams. The implementation is a fixed-fee engagement. Any work outside the agreed connectors is a change and will be quoted separately before it starts.
Data nightly refresh
The brain is refreshed overnight and is expected to be complete by 07:00 Customer local time on business days.
Service levels
| Measure | Commitment |
|---|---|
| Availability | 99.5% |
| P1 first response | One business hour |
| Service credit | 10% of one month's fee for each month in which the availability commitment is missed |
| Credit basis | Availability only |
Service credits under this agreement are earned for availability only. A brain that is available but answering on data that is late is not a breach of the availability commitment, and no credit is payable for data freshness under this order.
Fees and payment
- The subscription fee is invoiced annually in advance at £42k.
- The implementation fee of £12k is invoiced on the terms agreed between the parties.
- Invoices are payable within 30 days of the invoice date.
- All amounts are in pounds sterling and exclusive of VAT.
Customer responsibilities
- Provide timely access to the source systems to be connected and a named contact for each.
- Tell BB-Demo promptly before changing, replacing or retiring a connected system, since such changes can stop a connector from loading.
- Keep its user list up to date and ensure that users follow the acceptable use rules for the brain.
Data and security
The brain is built and run inside the Customer's own Snowflake account. The Customer remains in control of its data. BB-Demo will process the Customer's data only to provide the Services and will apply appropriate technical and organisational measures to protect it.
Term and renewal
The Term begins on 2 Dec 2025 and ends on 1 Dec 2026. The Customer Success Manager will open the renewal conversation ahead of the end of the Term. Any discount given for the first term ends at renewal, and the renewal is priced at BB-Demo's list at that time unless the parties agree otherwise in writing.
Liability
Neither party excludes liability that cannot be excluded by law. Subject to that, each party's total liability arising from this agreement in a contract year is limited to the fees paid or payable for that year. Neither party is liable for indirect or consequential loss.
Governing law
This agreement is governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.
Order of precedence
If the order lines and the general terms of this agreement conflict, the order lines prevail. This executed document is the record of the contracted price and terms for the Term.
Signatures
Signed by the authorised representatives of the parties on 18 Nov 2025.
| BB-Demo | Carnmoor Fleet Leasing | |
|---|---|---|
| Name | Sophie Ling | Authorised signatory |
| Title | Account Executive | Authorised signatory for the Customer |
| Date | 18 Nov 2025 | 18 Nov 2025 |
| Signature | Signed | Signed |
Unusual terms
Current to 9 Oct 26- 5% first-term discount ending at renewal
- Service credits for availability only, none for data freshness
- Renewal priced at list at that time