What it says
What this says
Current to 13 Oct 26Unsigned draft Enterprise MSA prepared 22 Apr 2025 for a term of 1 Jun 2025 to 31 May 2026. It states 99.9% availability, a half hour P1 first response, and an annual recurring amount of £99k after a 10% first-term discount.
What it is: a draft master services agreement between BB-Demo and Lindqvarn Retail, stating "This agreement has not been signed." Neither signature block is completed, so it is not contracted paper.
Commits: Enterprise tier, annual billing in advance, 30 days from invoice. Order lines are £110k list less 10% for a net £99k, plus a one-off £30k implementation, total contract value £129k.
Unusual: the 10% discount applies to the first term only and "does not carry over to any renewal". Service credits cover availability and data freshness, as Enterprise does.
Not settled: data protection wording, the final connector list and the named signatories are open points. The text does not show whether an executed copy exists, so any executed order form should be checked before this draft is relied on.
As found in this document
Current to 9 Oct 26- Date end31 May 2026Source: object_read:doc_026_004
- Date start1 Jun 2025Source: object_read:doc_026_004
- Price£99,000Source: object_read:doc_026_004
- Availability99.9%Source: object_read:doc_026_004
- Priority-one first responseHalf an hour (0.5 hours)Source: object_read:doc_026_004
- Nightly refreshComplete by 07:00 Customer local time on business daysComplete by 07:00 Customer local time on business days · Source: object_read:doc_026_004
- Service credit10% of one month's fee for each month with a breach10% of one month's fee for each month with a breach · Source: object_read:doc_026_004
- Credit basisAvailability and data freshnessSource: object_read:doc_026_004
- Subscription net amount£99,000Source: object_read:doc_026_004
- Implementation fee£30,000Source: object_read:doc_026_004
- Total contract value£129,000Source: object_read:doc_026_004
- Billing frequencyAnnual, in advanceSource: object_read:doc_026_004
- Payment terms30 days from invoiceSource: object_read:doc_026_004
- ConnectorsConnectors named in the order are brought live within the agreed timetable, up to twelve in totalConnectors named in the order are brought live within the agreed timetable, up to twelve in total · Source: object_read:doc_026_004
The document
Body
Lindqvarn Retail - Master Services Agreement v2
Draft. This document is not yet executed and is subject to review by both parties. Prepared 22 Apr 2025.
Parties
- Supplier: BB-Demo, London.
- Customer: Lindqvarn Retail, Stockholm.
- Account owner for BB-Demo: Tom Ashdown, Account Executive.
- Customer success manager: Marcus Bell.
Purpose
BB-Demo will provide the company brain, an AI-queryable layer over the Customer's data, built and run inside the Customer's own Snowflake account, together with the implementation services needed to bring it live.
Term
| Item | Detail |
|---|---|
| Start date | 1 Jun 2025 |
| End date | 31 May 2026 |
| Tier | Enterprise |
| Billing frequency | Annual, in advance |
| Payment terms | 30 days from invoice |
Order lines
| SKU | Description | Qty | Unit price | Discount | Net amount | Recurring |
|---|---|---|---|---|---|---|
| SUB-ENTERPRISE | Company Brain – Enterprise | 1 | £110k | 10% | £99k | Yes |
| IMP-ENTERPRISE | Implementation – Enterprise (twelve weeks, security review, up to twelve connectors) | 1 | £30k | 0% | £30k | No |
Read the whole document (2,832 characters)
Annual recurring amount: £99k. Total contract value: £129k, being the subscription for the term plus the one-off implementation fee.
The discount on the subscription applies to the first term only. It does not carry over to any renewal.
Service levels
| Measure | Commitment |
|---|---|
| Availability | 99.9% |
| Priority-one first response | Half an hour (0.5 hours) |
| Nightly refresh | Complete by 07:00 Customer local time on business days |
| Service credit | 10% of one month's fee for each month with a breach |
| Credit basis | Availability and data freshness |
Service credits are calculated on one month's subscription fee and are a one-off remedy for the month concerned.
Implementation
Implementation is a fixed-fee engagement of twelve weeks and includes support for the Customer's security review. Connectors named in the order are brought live within the agreed timetable, up to twelve in total.
Invoicing and payment
The subscription is invoiced annually in advance. The implementation fee is invoiced once. All invoices are in GBP and payable within 30 days.
Renewal
Before the end date, the customer success manager will open the renewal conversation. Pricing at renewal follows the price book in force at that time.
Open points for this draft
- Customer legal team to confirm data protection wording.
- Customer to confirm the final connector list for the implementation.
- Both parties to confirm the named signatories.
Signatures
This agreement has not been signed.
For BB-Demo Name: Tom Ashdown Title: Account Executive Signed: not yet signed
For Lindqvarn Retail Title: Authorised signatory Signed: not yet signed
Unusual terms
Current to 9 Oct 26- 10% first-term discount on subscription
- Discount does not carry over to renewal
- Renewal pricing follows the price book in force at that time